Finding the right custom label solution for your brand can be a daunting task. There are countless label printing companies out there—and many promise the same level of quality, support, and speedy turnaround times.
But the truth is, not all label printers can actually deliver. And even though it may be tempting to choose an option with the lowest prices and quickest delivery, you could be putting your brand reputation at risk.
When searching for a custom label printer that can deliver high-quality product labels on time and budget, there are three key questions to consider before choosing a partner:
- What level of customization do they offer?
- How flexible are their solutions?
- What experience do they have overcoming challenges in the industry?
1. Level of Label Customization
With an established label printing company, you can customize just about everything. This is critical because your brand is unique. In order to build trust with your consumers, you need your product labels to perfectly embody who your brand is and what makes you different.
True customization goes far beyond choosing between digital and traditional (flexographic) printing. Though, this is a crucial first step. You should also be able to customize your label designs, shapes, materials, types of adhesive used, application techniques, and finishes.
If this sounds like too many choices for your busy schedule, that’s okay. An experienced label printing company will offer professional guidance based on a deep understanding of your brand, what’s happening in the industry, and trends in label design.
2. Flexible Product and Brand Solutions
While every business is different, change is the one constant that affects all businesses. That’s why it’s critical to find a custom label printer that can execute to meet your brand’s needs, but can also pivot with little notice.
As your business grows and changes, an expert partner can help you scale up or down—for a single item or an entire product suite. They are agile and prepared to make frequent design and fulfillment updates fast.
For example, maybe you run a beverage company, and you’ve just decided to release a new frozen product for summer. Your label manufacturer should let you know that your standard labels won’t cut it. You need new labels with enhanced durability to withstand colder temperatures.
Another key pillar of flexibility is working with a label manufacturer who is up-to-date on industry regulations and able to make changes to meet shifting legal requirements.
3. Overcoming Label Printing Challenges
The right partner is proactive. They understand label printing best practices that can help you avoid problems to begin with. They know the intricacies of quality label printing and your brand’s industry.
Today, many label manufacturers use Variable Data Printing (VDP) and label management software to ensure quality control and quickly update ever-changing SKUs and product information. This helps eliminate many common printing issues.
However, these tech solutions are no substitute for clear, effective communication. To deliver on tight timelines, make quick pivots, and preemptively solve problems before they arise, you need a label manufacturer who can identify and articulate every challenge and possible solution.
TAILORED LABEL SOLUTIONS THAT DELIVER BOTTOM-LINE RESULTS
At Epsen Hillmer, we deliver on these three pillars and a whole lot more.
We’ve built our label printing business by going above and beyond for clients by pursuing eco-friendly solutions, supply chain expertise, and extensive knowledge of printing trends.
Because we know that labels are one of the strongest marketing materials that deliver measurable, monetary results for your brand.
Beyond the industry standards for custom, flexible, and solutions-focused printing, we offer services and support that allow us to be the most beneficial option for small businesses and major corporations.
Pricing That Fits Your Budget
The quick rule of thumb is that it’s most cost-effective to use traditional printing for large jobs and digital printing for small runs. But for businesses that have seasonal or promotional items and frequent changes, it’s best to do a bit of both.
We offer hybrid printing services so we can maximize efficiency and cost—no matter the run size or timing.
Color Consistency
When it comes to branding, consistency is everything. At Epsen Hillmer, we know every customer interaction counts, so we take color management seriously.
By adhering to rigorous color management processes, we can guarantee flawless color execution and consistency across all products and media.
Advanced Finishes
All of our clients’ products need to stand out. But in exceptionally saturated markets (think beverage labels), it’s even more critical for products to have an extra something that catches a consumer’s eye.
That’s where our advanced label finishes come in. By offering foil stamping, embossing, tactile varnish, and soft-touch coatings, our clients can stand out, charge a premium price, and deliver a tactile experience for their customers.
COLLABORATION THAT FITS YOUR BRAND
Whether this is your first label run or one thousandth, we pride ourselves on being a true partner that makes label printing simple and tailored to your exact needs.
Here’s what you can expect when you print with Epsen Hillmer.
You’re Never a Number
We are an independent business that’s small enough to know your name and the nuances of your business. We pride ourselves on offering decision-maker-to-decision-maker communication that saves you time and headaches.
We Get it Right the First Time
At our core, we are problem solvers. Because we’re always thinking ahead, we minimize errors and revisions. Our team gets involved early to help eliminate potential problems before they occur.
Find Support Beyond the Industry Standard
Whether you have a question about adding SKUs, need assistance organizing your label library, or have a niche industry question, we’re here for you. Our dedicated support team is available to help you troubleshoot and offer personalized guidance.
EXPERIENCE THE EPSEN HILLMER DIFFERENCE
If you choose us to be your label printing company, we promise to create Labels of Distinction that can help your business gain attention and grow. How? By following a three-step onboarding process with all new clients, we ensure we print exactly what you’re looking for.
- First, we’ll meet to learn more about your brand, your products, and your goals.
- Next, our team will show you our recommendations based on what we’ve learned from you and what’s happening in your industry.
- Lastly, we’ll create product labels that pop and deliver a unique and consistent brand experience every time.
Ready to discover one-of-a-kind label solutions that can help your brand stand out? Get a quote today and get one step closer to eye-catching products that drive sales.
