In the label printing industry, where the market is crowded with providers all promising to deliver, Epsen Hillmer Graphics stands out.
As we delve into the nuances of our services and the industry, we invite you to discover why Epsen Hillmer Graphics is the preferred choice. We offer a unique blend of tradition, innovation, and personalized service that truly distinguishes us in the competitive landscape of label printing.
Here’s What’s Happening in the Industry:
Staying up-to-date with the latest label trends is crucial for businesses looking to make a lasting impression on their products. At Epsen Hillmer, we’re staying at the forefront of those trends.
Labels are no longer just about providing information; they are a canvas for creativity and branding. The Print Label Market size is estimated at USD 51.05 billion in 2024, and is expected to reach USD 62.37 billion by 2029.
With a growing number of SKUs and an increase in the regulatory content on the label, there is an increased demand for more attractive print labels from brands. The industry is witnessing significant shifts that are reshaping the way labels are designed, produced, and perceived. Here’s what we’re noticing:
Sustainable Labeling
In today’s market, sustainability is not just a buzzword—it’s a critical component of business operations and product presentation. Epsen Hillmer Graphics recognizes the increasing consumer and regulatory demands for eco-friendly practices.
Commitment to Sustainable Materials
We’re committed to using sustainable materials in our label production processes. We offer a range of eco-friendly options, including recycled content labels, biodegradable materials, and renewable substrates. These sustainable choices help reduce the environmental impact of the labels we produce and allow our clients to meet their own sustainability goals.
Educating and Collaborating for Sustainability
Understanding the importance of collective effort in addressing environmental challenges, EHG engages in educational initiatives to promote sustainability within the industry. We collaborate with partners, clients, and industry groups to share best practices and drive innovation in sustainable labeling solutions.
Customization And Personalization
The demand for customized and personalized labels is growing, as brands seek to differentiate their products and cater to individual consumer preferences. Our advanced printing technologies allow for high levels of customization, from variable data printing (VDP) to personalized designs, enabling brands to create unique labels for each product or customer. This trend toward customization is not just about aesthetics; it’s about creating a connection with consumers by making each product feel uniquely tailored to their needs and interests.
At Epsen Hillmer Graphics, we understand the value of this personalized approach and have invested in the latest technology to offer a wide range of customization options. Whether incorporating unique graphics or text, our team can design and produce labels that resonate personally with the end-user.
Enhanced Brand Protection And Security
The importance of transparency in labeling cannot be overstated in today’s market, where consumers are more informed and discerning than ever before. According to The Food Industry Association, 86% of shoppers would feel a higher sense of trust for food manufacturers and retailers that provide complete, easy-to-understand product information.
Consumers seek clarity about the products they purchase, seeking detailed information about ingredients, sourcing, and manufacturing processes. Being transparent with labels meets this consumer need, fostering trust and credibility between the brand and its customers. Epsen Hillmer recognizes this critical trend and emphasizes the creation of clear, honest, and straightforward labels that communicate essential product details at a glance. This approach aligns with consumer values of authenticity and responsibility and enhances brand integrity.
Technological Integration
Smart labels incorporating QR codes are becoming essential for interactive customer experiences. These technologies enhance consumer engagement and provide valuable data and insights for businesses.
At Epsen Hillmer Graphics, we understand the power of this technology to transform a standard label into a key engagement tool. By staying at the forefront of smart label technology and trends, we ensure that our client’s products stand out on the shelf and resonate deeply with consumers, fostering loyalty and driving brand growth.
Negative Industry Trends
While the label printing industry is experiencing many positives, some negative trends are impacting the market, including consolidation and the corporatization of smaller printing firms. These trends can lead to challenges in service quality, customer attention, and personalized interactions.
Consolidation in the Industry
One of the major negative trends is the consolidation of the label printing industry, where larger printing firms acquire smaller ones. This trend often results in losing the personal touch that smaller, family-owned businesses are known for. As these smaller entities become part of larger corporations, the focus can shift from client-centric service to profit maximization. This shift can lead to decreased attention to individual client needs, reduced service quality, and less familiarity with each client’s unique business and branding requirements.
Reduced Personal Service and Customization
The consolidation trend often leads to a more standardized approach to label printing, where one-size-fits-all solutions are promoted over customized services. This can be detrimental for clients who rely on specialized work. The unique requirements and preferences of clients might be overlooked in favor of standardized, high-volume production strategies that prioritize efficiency and cost-cutting over quality and customization.
Corporate Priorities Over Client Relationships
In the wake of consolidation, the intimate client relationships fostered by smaller, independent firms can be jeopardized. The corporate model tends to view label printing operations as profit centers, focusing on financial performance over building long-term client partnerships. This perspective can lead to a transactional approach to client interactions, where the emphasis is on short-term sales.
Impact on Innovation and Flexibility
As larger firms absorb smaller ones, there can be a negative impact on innovation and flexibility. Smaller firms are more agile and innovative, capable of quickly adapting to market changes and client needs. The consolidation trend can stifle these qualities, making it harder for the acquired firms to maintain their innovative edge and respond nimbly to client-specific requests and market opportunities.
The trend of consolidation in the label printing industry poses challenges, particularly in terms of reduced personal service, customization, and client-centric innovation. Epsen Hillmer Graphics, as an independent and family-owned company, counters these trends by maintaining a strong commitment to personalized service, client familiarity, and flexible, innovative solutions that meet each client’s unique needs.
Here’s Why We Stand Out
Dedicated Customer Support
Our customer support is more than just responsive; it’s individualized. We believe in building long-term relationships rather than treating you as “just another client.” By understanding your business intricacies, we align our services to be an extension of your team, ensuring that your label needs are met with precision and care.
At EHG, we value the power of personal connection and flexibility in business. Unlike larger, impersonal firms, we offer direct, decision-maker-to-decision-maker lines of communication. This approach ensures that our clients receive the personalized attention they deserve, leading to faster decisions and tailored solutions that align with their specific needs.
Centralized Location for Nationwide Reach
Located in the heart of the country, Epsen Hillmer Graphics benefits from a centralized location that facilitates efficient distribution across the United States. This strategic position ensures rapid turnaround times and consistent service delivery nationwide, making it easier for businesses to get their products to market faster.
Proactive Problem-Solving
Our experienced team excels in proactive engagement, identifying potential challenges early. Our hands-on approach to making recommendations and troubleshooting ensures your projects are executed smoothly, without unnecessary delays or complications.
Impactful Consumer Engagement
We understand the crucial role labels play in consumer decision-making. Our labels are designed to capture consumer attention at the point of purchase, enhancing your product’s visual appeal and brand awareness.
Creative Freedom and Execution
“Imagine it, and you can have it on your label.” This philosophy drives our design process. We pride ourselves on executing beautiful, functional designs that differentiate your products. Our ability to turn your vision into reality, no matter how complex, sets us apart.
A Century of Excellence and Innovation
Epsen Hillmer Graphics Company has been a cornerstone in the label printing industry since 1908, consistently delivering high-quality, industry-leading products. Our extensive experience spans Pressure Sensitive, Cut and Stack, In-Mold, and Roll-to-Roll labels, ensuring a perfect match for every application and budget.
World-Class Customer Service and Family Value
As a family-owned and operated business, our dedication to values shines through in every interaction. We’re not just supplying labels; we’re building enduring partnerships based on mutual respect, understanding, and shared success.
Conclusion
Choosing Epsen Hillmer Graphics means partnering with a label printer that offers the perfect blend of personal attention, flexibility, dedicated support, and creativity. We are with you every step of the way in branding and product presentation. With us, your labels will do more than just identify your product; they will stand out, engage customers, and drive growth.
Ready to get started? Let’s print exactly what you’re looking for. Talk with our experts today!
