The Ultimate Guide to Product Label Trends for 2025 and Beyond
Product label trends are important to recognize, understand and incorporate into your strategy. Why? Because your product label isn’t just a sticker—it’s often your brand’s first impression. It’s the handshake with your customers before they ever pick up the product. A well-designed label does more than just look good. It builds trust, tells a story, […]
Why Your Spirit Labels Need Augmented Reality Now
Not long ago, the idea of using augmented reality (AR) on custom spirit labels seemed little more than a gimmick to many brands. And an expensive gimmick at that. Beverage companies spent substantial money on apps and one-off technology to animate their labels. But even years ago, these investments weren’t without good reason. Spirit brands […]
The Ultimate Guide to Custom Label Printing Technology
Introduction to Custom Label Printing Technology What is custom label printing? Custom label printing is more than just adding branding to a product—it’s a critical tool for differentiation, compliance, and consumer engagement. In a competitive marketplace, well-designed product labels help brands stand out on store shelves, communicate essential product information, and connect with consumers on […]
Variable Data Printing is the Future for Health & Beauty Product Labels
Variable Data Printing (VDP) is a game-changer for companies looking to personalize labels at scale. Automated design software allows you to dynamically insert product-specific information—such as batch numbers, expiration dates, and barcodes—without the need to manually update each label. With more choices available for consumers than ever, labels are becoming more than just information tags. […]
The Role Of Smart Labels And IoT In Modern Product Branding
One of the biggest food and beverage packaging trends is the growing demand for smart labels and Internet of Things (IoT) label technology. Customers don’t just want a pretty label or a colorful logo. They want to know more about your product, get details about product origins and ingredient sources, and interact with your brand […]
Game-Changing Labeling Techniques to Elevate Your Brand in 2025
In today’s hyper-competitive markets, product packaging must do more than hold goods—it should tell a story, build trust, and drive sales. Labels, as a core part of packaging, act as the handshake between your brand and potential customers. They have evolved beyond simple identifiers, becoming strategic tools for differentiation, communication, and consumer engagement. Advanced labeling […]
Why Customization and Flexibility Are Key to Choosing a Label Printing Partner
Finding the right custom label solution for your brand can be a daunting task. There are countless label printing companies out there—and many promise the same level of quality, support, and speedy turnaround times. But the truth is, not all label printers can actually deliver. And even though it may be tempting to choose an […]
How to Transform Your Brand with Sustainable Labels That Wow and Win
Sustainable labeling isn’t just a trend—it’s becoming a core expectation for brands looking to meet consumer and regulatory demands. Beyond recycled paper, today’s options offer exciting possibilities for reducing environmental impact, improving cost efficiency, and strengthening your brand’s reputation. If you’re looking for practical ways to align your packaging with sustainability goals, rethinking your labeling […]
Compare Top Trends In Food And Beverage Packaging For 2025
Every year, the food and beverage industry evolves. New trends emerge, driven by consumer preferences and technological advancements. Looking ahead into 2025, these changes promise to reshape packaging in exciting ways. Sustainability is a hot topic. Eco-friendly packaging solutions are at the forefront. More consumers seek biodegradable and recyclable options. This shift reflects a growing […]
Label Printing: Important Terms And Definitions You Need To Know
Labels are more than just stickers—they’re your product’s first impression. They play a critical role in branding, communication, and connecting with your customers. Understanding the ins and outs of label printing can help you make informed decisions that set your product apart. From conveying essential details like ingredients and usage instructions to showcasing your brand’s […]
