Adding Unique Advanced Finishes to Your Custom Product Labels
Elevating a product’s appearance can make all the difference in a crowded market. Custom product labels play a key role in attracting customers. Adding unique advanced finishes to these custom labels can transform your products from ordinary to extraordinary. Advanced label finishes include techniques like foil stamping, embossing, and tactile varnish. These finishes catch the […]
How to Overcome Labeling Challenges in a Diverse Product Portfolio
Managing a Diverse Product Portfolio: Labeling Challenges and Solutions Imagine this: your team is racing to finalize the packaging for a new product launch while juggling last-minute label updates for another product line to meet updated compliance requirements. The stakes are high, timelines are tight, and the pressure to maintain consistency across your entire portfolio […]
Beyond Traditional Labels: How Smart Labels Change Product Packaging
On packed store shelves, product labels do more than just display a name or logo—they are a critical touchpoint between your brand and consumers. But, with limited space to work with, physical labels often fail to deliver the detailed information customers look for. Consumer expectations are growing, and regulatory demands are tightening to become more […]
The Ultimate Guide to Using Custom Labels to Drive Product Sales
Differentiating Your Product on Crowded Shelves In our saturated marketplace, consumers are bombarded with choices. This makes it extremely challenging for brands to stand out on crowded shelves. Products must compete for attention in seconds, and product labels play a pivotal role in grabbing that attention. A well-designed label acts as a first impression, providing […]
Digital vs. Flexographic: Which Printing Technology is Right For You?
If you’ve been involved with ordering product labels, you’ve probably realized that the type of printing technology you choose can have a big impact on your budget and the final result. Maybe your business is growing, and you need to scale up production. Or perhaps you’re looking to make your labels stand out with more […]
The Value of Partnering with Epsen Hillmer for Custom Labels
Choosing the right labeling partner isn’t just about finding someone who can print good-looking labels (although that’s important, too!). It’s about finding a true partner who understands your brand, adapts as you grow, and helps your products shine every step of the way. A label is one of the first things customers see, and you […]
Targeted Best Practices to Accelerate Product Label Design and Printing
Product labels play a critical role in not only informing potential customers but also building brand recognition. In fact, a study by Label Insights reported that 94% of consumers are more likely to be loyal to a brand that provides full transparency in their labels. Whether it’s a small business launching a new product, or […]
