When a consumer enters a store and walks down the health & beauty aisle, they’re presented with many different options. Since there are so many different products vying for market share, companies in this industry need a way to stand out. One of the best ways to accomplish that goal is with packaging. Specifically, the label on a health & beauty product plays a major role in whether or not consumers will take notice of it. If your company is in the health & beauty market, you already know how competitive this space is. Whether you’re launching a new product or rebranding an existing product, the label you choose will directly impact its success. Because choosing a label is such a big decision, your best bet is to work with a team of experts. At Epsen Hillmer Graphics, we have over 100 years of industry experience. Not only do we have a long history with labels, but health & beauty products are one of our areas of expertise. Of all the labels we offer, pressure sensitive labels are the ones we recommend for health & beauty products.
Instead of needing to use activation or heat, pressure sensitive labels can be applied with light pressure. Since these labels are produced on rolls and include a release liner, they’re very easy to handle. PSLs can also be used with different types of adhesive. Thanks to the combination of these features, pressure sensitive labels can fit right into your existing application process in Omaha or wherever else you handle this work.
While PSLs offer a lot of appealing features in terms of application, that is just one of the reasons we recommend these labels for health & beauty products. Another one of the reasons that Epsen Hillmer Graphics highly recommends pressure sensitive labels is they work with just about any type of health & beauty product. Regardless of whether a product is in need of a single label or front & back application, PSLs will work great. Not only are these labels versatile and cost-effective, but they look really good. By using high-quality graphics on PSLs, health & beauty companies can give their products the look that’s needed to succeed on store shelves.
A big part of why we’ve been able to operate in Omaha for over a century is because we’re truly committed to helping our customers succeed. Instead of trying to push a certain type of label because it’s the most profitable or convenient for us to make, we take the time to get to know exactly what each of our customers needs. Once we know where a customer is at and what they’re trying to accomplish, we’re able to use our expertise to provide the ideal label solution. By taking this collaborative approach, we make customer success our top priority. So if you’re ready to get started with your health & beauty product labels, be sure to call us at (402) 342-7000.