Visual Branding Tips for Craft Beer Makers

POSTED 04/27/2015
Beer Bottle Labels - Epsen Hillmer Graphics

It’s a very exciting time to be in the craft beer industry. Thanks to the continued interest in this type of beer, companies can enjoy substantial growth without having to sacrifice quality. Since flavor and quality are the cornerstones of great craft beer, it’s important for companies to have a way to express what they’re all about.

As Epsen Hillmer Graphics has confirmed through our work with companies in this industry, one of the best ways for craft beer makers to build a strong brand is through their visual identity. And while visual branding can encompass everything from marketing flyers to a website, one of the key components for craft beer brewers is their bottles.

Whether it’s on a store shelf in Omaha, at a friend’s house in Austin or at a bar in Santa Monica, you want people to take notice when they see one of your bottles. Not only do you want them to notice it, but you want the bottle to pique their interest and give them a reason to look at it.

Then once someone does take a little time to look at your bottle, you want them to have positive feelings about it. While this may seem like a lot to accomplish, the good news is there’s a proven way to make all this happen.

How to Properly Utilize Labels to Brand Craft Beers

The best way to give your craft beer a strong visual identity is by putting quality labels on them that have a great design. Because it’s important to have the ability to create the exact look you want for your beer, we highly recommend pressure sensitive.

While some of our other offerings like roll to roll labels and cut & stack labels can work well for bottles, there are a few key features that make pressure sensitive labels an especially good fit for craft beer bottles. The first feature that makes PSLs a great fit for craft beer bottles is the ability to apply them by hand or machine. With either form of application, no heat or activation is required.

Another reason that this specific type of label is an excellent option for craft beer bottles is because it offers both high-quality graphics and above average durability. That combination means you can be confident that your bottles will look great in any setting.

It’s also worth mentioning that thanks to custom die-cut options and a range of other add-ons, it’s possible to customize pressure sensitive labels in just about any way you can think of.

Great Labels for Your Craft Beer Bottles: (402) 342-7000

If you want to work with a company that’s experienced and understands exactly what’s needed to create great craft beer labels, Epsen Hillmer Graphics is the partner for you. By working with us, you can take advantage of our 100+ years of label experience. So if you want to create great labels that are going to help build the identity your craft beer brand deserves, give us a call today at (402) 342-7000.