Using Pressure Sensitive Labels on Craft Beer Bottles

POSTED 09/10/2015
Beer Bottle Labels - Epsen Hillmer Graphics

Any craft beer brewer that wants to take the branding of their bottles to the next level should look at pressure sensitive labels. As we’ll discuss throughout this post, there are numerous reasons why pressure sensitive labels are such a good fit for craft beer bottles. Add to that the level of service, quality and expertise that Epsen Hillmer Graphics provides, and it’s easy to see how it’s possible to give your craft beer branding a significant boost in a relatively short amount of time.

The Basics of Pressure Sensitive Labels

The list of appealing features offered by pressure sensitive labels starts with a fully-coated adhesive backing. Thanks to this backing, it’s very easy to apply the labels in numerous settings. It also means that these labels are cost effective to order in different quantities. Those are two traits that are especially important to most craft beer makers. Whether you’re testing a new brew or have a seasonal run, you can easily adapt pressure sensitive labels to your needs.

Another reason that Epsen Hillmer Graphics almost always recommends these labels for craft brewers is they can be made with different materials. The three main options are paper, wet-strength paper or plastic film. In terms of durability, plastic film wins, followed by wet-strength paper. But depending on the image that a craft beer brand wants to project, there are still situations where standard paper makes the most sense.

For brands who value label durability the most, plastic film is the way to go. An added benefit of plastic film pressure sensitive labels is they can be printed clear. Opting for this type of printing is a great way to give craft beer bottles a sleek and modern look that’s definitely going to get attention.

Designing Labels for Craft Beer Bottles

When it comes to pressure sensitive labels, the variety of options that are available ensures that craft beer companies can get the exact look they want. The same is true for durability. In addition to the three main types of label materials, there are also multiples types of adhesive that can be used on pressure sensitive labels. We understand that adhesive choices can get pretty confusing, which is why we’re more than happy to guide you through the selection process.

What It’s Like to Work with Epsen Hillmer Graphics

We’re very proud of the fact that we’ve been a family-owned business in Omaha for more than 100 years. During that time, we’ve worked hard to stay at the forefront of the printing industry. By always striving for excellence and continuously refining our processes to be the absolute best, we’re able to provide a great experience for our customers.

Whether you have questions about pressure sensitive labels for your beer bottles or are ready to start the design and printing process, we’re here to help. Getting in touch with us is as easy as calling (402) 342-7000.