Try Embossing to Make Your Custom Labels Stand Out

POSTED 04/29/2014
Beginners Guide for Customized Labels by EHG

You may have put a lot of thought into the design of your label before you bring it to Epsen Hillmer Graphics, your custom label printing company in Omaha, but before you finalize your label design our team of consumer product label specialists wants to tell you about something you may not have considered: embossing! That’s right, embossing provides a special touch that can make your label stand out from the crowd, whether you’re printing pressure sensitive labels, cut & stack labels, or other consumer product labels.

Embossing is a great printing method for many applications, from health and beauty labels to beverage labels, and allows you to be more creative with your designs. In this article, our team at Epsen Hillmer Graphics will fill you in on everything you need to know to get started with label embossing!

What is Embossing and What Does It Do?

To put it simply, embossing is the process of altering a label surface (whether paper or film) by creating a raised three-dimensional effect on certain areas. Embossing with foil is a great way to make lettering on your label stand out, and it can also give an interesting texture to areas of the label that you want to accent. For instance, you can use embossing to lend a pebbled texture (and hence better grip) to a water bottle label, which could give your brand a leg up on the competition among athletes who value a product that fits their active lifestyle.

As you can see, the possibilities for embossed labels to add aesthetic value to your products and make them stand out on store shelves is only limited by your imagination. Contact Epsen Hillmer Graphics today for more interesting ways to use embossed labels for your business!

The Process(es) of Embossing Custom Labels

There are actually several different kinds of embossing, all requiring slightly different dies. Here are a few of them!

  • Single Level Embossing: This is as simple as embossing gets. The die for this process has just one depth and is used mainly for line art or other line effects, like borders.
  • Multi-Level Embossing: Also called a dimensional die, this method of embossing can add multiple dimensional layers to a label. If you have an intricately detailed image to emboss, this is the method to use.
  • Beveled Embossing: This method creates an increased feeling of depth in embossed shapes by softening their edges.

Contact Epsen Hillmer Graphics Today at (402) 342-7000!

Our team of consumer product label experts at Epsen Hillmer Graphics, Omaha’s leading custom label printing company, hope that this article has given you some good ideas to introduce embossing into your custom label designs. By using these embossing methods for aesthetic and utilitarian effects, you can add real value to your products and make them too attractive for customers to resist!

If you have any questions about embossing or want to run other ideas by us before you finish with the design stage of your custom label project, feel free to call Epsen Hillmer Graphics today at (402) 342-7000!