Tips for Designing Great Craft Beer and Soda Labels, Part 3

POSTED 04/04/2018
Craft Beer Bottle for Labels - EHG

At Epsen Hillmer Graphics in Omaha, our team of custom label printing specialists is committed to printing the best possible labels for your product.

We can help you through the design process by giving you some smart ideas and valuable things to consider from a label printer’s perspective.

View below as we dive into our specialty, discussing how to make those designs you came up with shine on custom labels from Epsen Hillmer Graphics!

First, consider the shape of the label

One of the first things we’ll ask you about in determining the best way to print your craft beer and soda label is its size, and for a good reason—the size of the label is the foundation.

Consider it your painter’s canvas: if you limit the size and shape of your label either due to budget or simply the size of your product, you can then begin to work with other label elements (material, color, logo, and text) to craft an eye-catching custom label that will ultimately make your product stand out on store shelves.

Another idea to consider when creating the size of your label is the number of SKUs you have.

Are you printing 4 different kinds of craft soda or only 1 kind of craft beer?

If you are printing multiple labels, a cost-saving solution is to design all the labels on the same label size and shape (we call this a label panel). This will save you upfront costs and printing costs by allowing us to print multiple label designs on the same run. This is a win-win cost solution!

To top it all off, when our custom label manufacturers know the label size you’re shooting for, we can advise you on the best label size to make your print run cost-effectively. Sometimes a minor tweak in size is all that’s needed to save on print and material costs drastically, but you won’t know what that optimal size is until you consult with us.

Next, think about your label material

Many people tend to forget that picking the right label material is as important as what goes on the label. This is true for some reasons. Depending on the aesthetic perception you want your product to reflect, it can make all the difference, for example, whether your label is made from paper or film. This will, of course, have a marked effect on how consumers view your product—simply put, choosing the right label material can make or break your product, making your craft beer or soda either an irresistible product or one that consumers dismiss in favor of others.

Besides aesthetics, you also have to consider the environmental conditions your label will be subject to over the course of its life. With craft beer and craft soda, you can bet that your product will be spending a lot of time in various refrigerators on its way to the consumer, and once it’s in their hands, it may very well be submerged in an ice bucket or cooler for extended periods.

With this in mind, you’ll want to pick a label material and label adhesive that can stand up to this sort of treatment, so when someone reaches to pull your craft beer or soda out of the cooler the label will stay on, not fall off in their hands. After working so hard on designing your label and making sure it gets to the consumer in tip-top shape, this is like tripping at the finish line – we can make sure this won’t happen to you!

Contact Epsen Hillmer Graphics Today at (402) 342-7000!

As you can see, there’s a lot of thought that goes into creating your perfect craft beer or soda label, even after the design stage. We hope that this article series has helped you in your process to create labels to help your product shine, but we also want to remind you that if you have other questions about how to optimize the label printing process for your product, Epsen Hillmer Graphics is just a phone call away.

If you’d like to get started with a quote for your upcoming label printing project, contact our custom label printing experts at Epsen Hiller Graphics today at (402) 342-7000!

Want to learn more about Part 1 and Part 2 articles in this series focused on the design stage of craft beer and soda label printing?