Why You Should Talk to a Label Manufacturer Before the Design Stage

POSTED 02/19/2014
Beginners Guide for Customized Labels by EHG

As a custom label manufacturer in Omaha, Nebraska, Epsen Hillmer Graphics has seen many label projects run into problems that could have been easily avoided had the customer consulted with us before designing their product labels. This may seem like a backward way to start the process to some, but talking to a label manufacturer before you put time, energy, and a part of your valuable budget into designing your label makes the whole process easier and more cost-effective.

Today, our custom label printing specialists at Epsen Hillmer Graphics want to explain the benefits of getting on the same page as your label printing company, before you start to design your product label.

The Shape of Things to Come

One of the most common mistakes clients make is designing the shapes of their labels before consulting with us. Let’s say you have a line of three beverage labels you want to create, and you want each of the labels to have slightly different dimensions. You may not know that this little detail could potentially triple your printing cost!

You see, for every label that has a different dimension, you’ll need to order a completely different die in order to cut them to size and they will need to be run separately, losing the cost saving of combining labels designs on the same run (in the industry we call it “ganging”). It is much more cost-effective to decide on one dimension that works for all your labels. That way, no matter what goes into the design of your labels, they can all be printed using the same die.

The Color Conversation

If you consult with us before you start your design, we can estimate your costs for different color options as well. Logically enough, more complex color designs will cost more to produce, so if you have a budget you’re trying to stick to, we can let you know exactly what color parameters to stay within to get the brightest, most eye-catching label for your buck.

As we all know, nothing is worse than bringing in a great label design that you’ve spent a lot of time on, only to find out that the cost to produce it is more than you anticipated. By talking with Epsen Hillmer Graphics first, you can control your costs from the get-go.

Understanding Your Material Options

If you haven’t given thought to what kind of material your labels should be printed on, our custom label printing experts can point you in the right direction. We have many different options available, from paper to film to metallics and more, and all are great options for different applications. For instance, some stand up to wet or cold conditions better than others (say if your product is going to spend time in a refrigerator, freezer, or ice bucket), and some materials are better suited aesthetically to certain products. By relying on our knowledge and experience first, you can start your label design process knowing that your label will be able to do exactly what it needs to do.

Contact Epsen Hillmer Graphics Today at (402) 342-7000!

As you can see, there are plenty of great reasons to include Epsen Hillmer Graphics in your label planning process, even before the design stage. Our custom label printing specialists can make the process of coming up with a perfect label for your product much easier, so give us a call today at (402) 342-7000 today to get started!