The Role Of Smart Labels And IoT In Modern Product Branding
One of the biggest food and beverage packaging trends is the growing demand for smart labels and Internet of Things (IoT) label technology. Customers don’t just want a pretty label or a colorful logo. They want to know more about your product, get details about product origins and ingredient sources, and interact with your brand […]
Beyond Traditional Labels: How Smart Labels Change Product Packaging
On packed store shelves, product labels do more than just display a name or logo—they are a critical touchpoint between your brand and consumers. But, with limited space to work with, physical labels often fail to deliver the detailed information customers look for. Consumer expectations are growing, and regulatory demands are tightening to become more […]
