When you’re designing and creating new pressure sensitive labels for your products, oftentimes you don’t want to settle for something simple. After all, simple doesn’t get your product noticed! Everyone’s been in this situation: you’re standing in the store aisle, trying to decide what to buy. You look left, you look right, you look up and down and see hundreds of products that are all vying for your attention. Which one do you end up buying? The one that does something different with its pressure sensitive label, something that piques your interest and grabs your attention.
That’s exactly what we’re going to be talking about today at Epsen Hillmer Graphics! Our team of custom label printing specialists in Omaha will go through some of the specialty flexographic label printing methods we can use on your pressure sensitive labels for bottles to make them stand out from the competition.
If you want your new consumer product labels to literally shine, then you’ll want to take a look at hot foil stamping. This process gives your pressure sensitive labels metallic accents that can draw a customer’s attention like nothing else! Hot foil stamping can be incorporated easily into a sleek, modern design, or you can promote your product by giving it an air of classic luxury. Whatever the effect you’re going for on your label, hot foil stamping is a great option to brighten and add depth to your beverage labels or other consumer product labels. We can even use this process on cut & stack labels!
Screen-printing is a very versatile method of controlling the opacity of your pressure sensitive labels. For instance, if you want to show off the color of your product with a clear film label, you might run into the problem of having your product’s color change the colors on your label! How can you avoid this? This is where screen-printing comes in. By screen-printing a layer of white ink onto the back of your label first, you can stop the color of your product from showing through on the label.
You can also come up with other unique design ideas using screen-printing. With that white opaque layer on the back of your label, you can even print things on the reverse side of your pressure sensitive label! We call this technique reverse printing. Why would you want to do this? Take a look at any glass bottle label—if the liquid in the bottle is clear you can see right through it to the reverse side of the front label. With screen-printing, you can use this area that would otherwise be lost to further promote your product and add consumer interest.
When you want your pressure sensitive labels to feel as good as they look, it’s time to pull out all the stops and give your customers a tactile experience they won’t forget with Epsen Hillmer Graphic’s Wow Texture. This printing method allows you to texturize any portion of your label that needs an additional accent. While we can’t reveal the special process for creating Wow Texture on your label, we encourage you to give us a call today at (402) 342-7000 to learn more!
Thanks to the specialty flexographic printing processes available from Epsen Hillmer Graphics in Omaha, you now have more options than ever to create pressure sensitive labels that can stand above the crowd and grab customers’ attention. Give our team of custom label printing experts a call today at (402) 342-7000 or fill out the contact form on our website to get started creating your perfect custom labels.