At Epsen Hillmer Graphics (EHG), we know there are many things to consider in a label design such as functionality, style, adhesive and application. When you are designing a label, we recommend asking questions to help determine if your label manufacturer can create your vision. Please see below, as we dig into the details of each product’s packaging, storage, shipping and usage to then provide a label that succeeds in its number one purpose: selling your product for you!
While deciding on the best stock, style, design, finishing and adhesives, many variables must be considered. For example; Where will the product be stored and at what temperature? There is nothing worse than having a label peel or be displaced during cold storage. Will the label need to be repositioned or removed after initial application? What is the surface of the area to be labeled? Will the label come into contact with factors such as moisture, humidity, freezing or condensation?
The first question to address is, what type of packaging is the label being created for? Is it a box? A bag? Or a bottle? This will determine which style of label to consider. For example; In-Mold Labels are commonly used for multi-serving beverages or jug applications; Whereas a cut and stack label is more often utilized for single serve bottles. Also, the material of the package will affect which adhesive to use.
When choosing an adhesive style, temperature and removability should also be considered. There are specialty cold-temp adhesives as well as all-temp adhesives. Each adhesive type is engineered differently and should be applied for the correct temperature. Be sure to include the details of both temperature storage and usage to your label manufacturer.
If you are packaging and applying the labels yourself then pressure sensitive options are most commonly used. If however you are looking for a co-packer or have a packaging arrangement lined up, make sure you ask about their labeling capabilities. What are their machines calibrated best for and does that line up with your desired label option. Testing is always recommended to be sure the label applies well and can best serve the needs of your packaging goals. If you don’t know what to ask or where to look for packaging partners, we at EHG are more than happy to help you through the process.
Epsen Hillmer Graphics works with every client to accommodate the best stock for an individual project. Our customer service team will suggest and guide your business from start to finish and including the process of deciding which coating, varnish or laminate is best for both the final effect and endurance.
As an Omaha Label Company, we consider all of these factors when helping each client through the process of creating the best label for their needs. A recent example of this process involved a client who approached Epsen Hillmer Graphics looking to brand a new food product for distribution with a major grocery chain. In the beginning, there was only a general idea of the packaging and label needs. The product involved a “ready to eat” item which would be stored in a refrigerator and then could be grilled or microwaved.
Epsen Hillmer Graphics tested multiple materials to determine what specific solution best served the varied requirements of this project, including creating a master label the client could print variable data on. Members of our team worked both in the label manufacturing plant and at the client’s plant to observe the testing process, working together to achieve the best possible solution.
There is no doubt, a label manufacturer like Epsen Hillmer Graphics is bound to ask a lot of questions in order to be sure every client receives the answer they are looking for a product with a winning label design. If you have any questions or are ready to get started, feel free to contact our friendly staff at (402) 342-7000 or use our online contact form. We are ready to assist in creating the perfect label for your product needs.