As we move into 2017, more retailers than ever are in the process of rolling out their own brands. There are a number of advantages to producing store brands, including the ability for a retailer to increase their margins on those products and build an even deeper loyalty for their brand with customers. In terms of the specific types of products that work well as store brands, there are quite a few different options that a retailer can consider. Beverages are an especially popular choice.
When it comes to making a great store brand beverage, taste is obviously a very important element. But before a consumer ever tastes a specific beverage, they need to notice it on a store shelf and then make the decision to buy it. That’s why the labels for store brand beverages are so important. With the right label, a retailer can ensure that people take notice of their brand of beverages and then have full confidence to purchase it.
We’re proud to be a family-owned business in Omaha with a track record that stretches back over one hundred years. As an industry leader, we know from experience exactly what’s going to work best on different types of beverage bottles. Additionally, we stay at the forefront of the industry by exploring new technologies and practices for what’s coming next. From single-serving glass bottles to large plastic bottles, you can count on our team to help you choose and print the best labels for your store brand beverages.
There are a handful of traits that set great store brand beverage labels apart from mediocre ones. The first trait is longevity. You want to know that your beverage labels look excellent when they’re applied and continue to look that way for as long as they’re in use. The next trait is being able to customize the labels based on your specific needs. You want labels that are the right fit for all your specifications instead of simply what’s easiest for a printer to produce. Finally, you need labels that are easy to adapt to the application process you have in place for your beverages. This will help keep your entire process as efficient as possible.
Based on these requirements for store brand beverages, both roll-to-roll and cut & stack labels are excellent choices. Not only do they have all the necessary elements for great labels, but they’re also quite cost-effective.
Even though there are a lot of choices that need to be made during the selection, design and printing process, those aren’t decisions you have to make on your own. With Epsen Hillmer Graphics as your partner, you can count on us to guide you through every step. So if you’re ready to get started, the number to call for excellent service and labels is (402) 342-7000.