Any product designed for someone’s skin or body care has to inspire enough trust that they’re willing to take it out of the bottle and put it on their body. One of the ways manufacturers can build that trust is with the packaging they use. If you’re a beauty manufacturer and want to establish this kind of trust with potential customers, we’re going to cover everything you need to know about using the right kind of product labels.
Labels need to do several things to be truly effective. First, they need to get consumers’ attention. Since your product is going to be next to competitors on most store shelves, the labels you put on your products needs to give consumers a reason to look at yours instead of any others. Next, product labels need to follow up on their initial attention grab by giving consumers a reason to pick up your product from the shelf and look at in detail. This can be done by using a strategy like putting the most enticing benefit of your product on the front of the label.
And finally, as discussed above, a label needs to communicate all the information people need in order to trust your product. By successfully establishing trust, people will feel good about their decision to buy your product and then put it on their face, hair or body when they get home.
While design is a very important part of all great product labels, you also need to choose the right style of label for your product. When it comes to beauty items like skin, hair and body care products, pressure sensitive labels are usually our top recommendation. Ease of application, attractiveness, durability and the availability of various customizations are all reasons that Epsen Hillmer Graphics highly recommends pressure sensitive labels for beauty manufacturers.
One of the traits that separates great product labels from those that are simply good is how much effort goes into each step in this process. If you want to work with a label company that’s going to ensure corners are never cut with the design and printing of your labels, Epsen Hillmer Graphics is the partner you want.
For over a century, we’ve proudly served clients from our headquarters in Omaha. As a family-owned business with over 100 years of experience, we’re able to bring a level of service that literally amazes many of our clients. From design to printing to delivery, you can depend on our team to keep your best interests in mind.
We will take the time to understand exactly what you need and then use our expertise & resources to create the best labels for you. To begin talking about the beauty labels we will help you create, give us a call at (402) 342-7000.