Recent data shows that Americans are drinking less alcohol. While that may sound like bad news for the spirits industry, Americans are actually spending more on premium liquors. This trend is playing out in both restaurants and stores across the country. Because consumers are making their preferences clear, spirits makers need to ensure that they’re properly positioning their brand.
There are several steps that liquor companies can take to ensure they’re connecting with consumers. The first is having a brand that makes an impact. If that sounds a little vague, it’s because there are many ways to go about about that specific goal. But regardless of how a company decides to pursue this objective, the next step they need to take is communicating their brand.
As with shaping a brand’s identity, there are numerous ways to communicate what a brand is all about. Depending on a brand’s budget, this can range from how their website looks to running ads across different mediums. Although certain approaches will make the most sense for different companies, the tactic that makes sense for every liquor brand is coming up with the right label.
The reason that labels span the entire spectrum of this industry is because they have a direct impact on consumers. When someone walks up to a bar or into a liquor store, they’re going to look at all the options that are in front of them. If a certain brand has a label that fails to communicate traits like luxury and sophistication, the majority of consumers are going to pass it up for another option that does communicate that message.
Since you want the liquor your company produces to be the one that consumers choose, you need a label for your bottles that grabs the attention of people who see it and connects with them. While that’s definitely not an easy task, it’s one Epsen Hillmer Graphics can help you with.
At Epsen Hillmer Graphics, we’ve been in the label business for over 100 years. Not only do we know what works best in terms of design, but we’re also experts in the actual technology involved in labels. When it comes to the best match for liquor bottles, it’s hard to beat pressure sensitive labels.
Being suitable for any bottle with a smooth surface, offering availability in any shape and delivering high-quality graphics are just a few examples of why pressure sensitive labels are so great for liquor bottles. So if you want to grab your piece of the growing market for sophisticated drinkers, Epsen Hillmer Graphics can create the right labels to make that happen.
There’s no shortage of approaches that can be taken with product labeling. Since making sense of everything that’s available and choosing the best option can feel overwhelming at times, it’s great to have a knowledgeable partner on your side. For proven expertise and truly great labels, don’t hesitate to get in touch with us at (402) 342-7000.