Spirits makers who are evaluating different options for their bottle labels should put pressure sensitive labels at the top of their list. Since all the different options and terms associated with different custom label and printing applications can be overwhelming, it’s reassuring to know that there are some clear reasons to focus on pressure sensitive labels.
Although Epsen Hillmer Graphics has lots of experience making top-notch labels for spirits bottles, we completely understand that you probably want some details about what makes PSLs best for this application. That’s why we’re going to use this post to cover those details, as well as cover some of the terms you may encounter while going through the label design and printing process.
Whether they’re sitting on a store shelf or in someone’s home bar, you want your bottles to look their best at all times. That’s the first reason to go with pressure sensitive labels. By opting for this style of label, you can be confident that the appearance of your bottles will remain in optimal condition. The second reason to go with PSLs is it’s easy to customize them to your specific needs. Given how important visual branding is in the spirits industry, having labels that work for you is a big advantage.
Next up is the ability to get as creative as you want. From rebrands to launching a new product, playing it safe with design usually isn’t a recipe for a spirits bottle that gets consumers’ attention. Instead, you need options that will allow you to establish a unique identity for your product. That’s why the foil finishes, bright colors, custom die-cutting and embossing that are available with pressure sensitive labels are so great.
Once you’re ready to move forward with pressure sensitive labels for your spirits bottles, you’ll begin the design process. In addition to all of the visual elements that will be covered during this process, there are also a few technical details that will need to be addressed.
A detail that businesses often haven’t heard of is the unwind direction. This term refers to the direction your labels are facing as the come off the roll. Knowing the unwind code for your labels is important as it will directly affect how a co-packer or your own facilities set up the application process for your new bottles.
From helping determine the optimal unwind code to evaluating different customization options, you can count on Epsen Hillmer Graphics to provide all the help you need to create amazing labels for your products. As a family-owned company with a long history in Omaha, we are proud of our ability to offer highly personalized service to all of our clients.
To begin discussing the details of your new spirits labels, please give us a call at (402) 342-7000.