In the $60 billion US pet industry, pressure sensitive labels can help brands ensure that their products stand out on store shelves. Whether your company focuses on pet shampoos, conditioners or other animal health products, Epsen Hillmer Graphics can make your tubes and bottles look their absolute best.
There are several reasons that we specifically recommend pressure sensitive labels (PSLs) for pet care products. The first feature that makes these labels so appealing is their application doesn’t require heat or activation. Instead, light pressure is all that’s needed to apply them. The next key feature of PSLs is their release liner. This provides protection for the adhesive while also making it easier to handle the label.
Another reason that our clients in Omaha and across the rest of the United States are always very happy with PSLs is they provide a lot of flexibility. With this label choice, you have control over whether they’re applied by hand or with a machine. You can also choose between a single label or an application that includes front and back labeling.
Pressure sensitive labels also have a lot to offer in regards to design. They can be printed on a variety of substrates, including opaque paper and transparent film. PSLs make it possible to use high-quality graphics. Brands can take things a step further and give their pet care products an even more unique look by taking advantage of custom die-cut options. And to top things off, the durability of these labels is above average.
Because the US pet industry has more than tripled in size over the last twenty years, competition for consumer attention has become fierce. Simply making a quality product is no longer enough to stand out. Instead, a brand first needs to get consumers’ attention and demonstrate why their product is unique.
Although accomplishing that goal is by no means easy, it’s also not impossible. The key is to partner with a team that has both the experience and resources necessary to grab consumers’ attention. By choosing Epsen Hillmer Graphics, that’s exactly what you’ll get.
We’ve been a family-owned business for more than 100 years. Not only has that given us extensive experience and allowed us to offer the best products in the industry, but we’ve also built an incredible team of employees. With a staff that includes many employees who have been with us for one or more decades, the level of service and quality you can expect from our Omaha business is unparalleled.
We’re in the business of helping our clients succeed. So if you want a printing partner that’s going to listen to exactly what you want and then use our 100+ years of experience to execute your idea in the best possible way, we’d love to speak with you about your pet care products. Give us a call today at (402) 342-7000.