Producers have many labeling options for their goods, but one in particular, the In-Mold (or Blow Mold) process (IML), is quickly gaining the attention of those seeking durable, cost-effective labeling alternatives for their products. Although the method has been used in Europe for several years, this all-in-one packaging and labeling method is now getting noticed here, especially for bringing beverage products such as lemonade, iced teas and juices to retailer’s shelves in more durable containers, with labels that withstand the test of time.
Understanding the benefits of In-Mold (Blow Mold) labeling requires taking a moment to explain just how this process differs from other labeling options. While it is particularly applicable to products that must be packaged in larger containers and those that require durable labeling for a longer shelf life, there are many products for which this method is the best choice.
Although the process at Epsen Hillmer Graphics begins in the same way that self-adhesive labels are manufactured, IML requires different materials and machinery to achieve the finished, labeled product. During the IMF process, the label is actually heat bonded to the product packaging itself, unlike self-adhesive labels, which are glued to the surface of the product. Through IMF, the label becomes fused to the product packaging, eliminating the time, equipment, and labor costs of post-production labeling procedures.
Where traditional self-adhesive labels might tear, become damaged in delivery and stocking, or lose brilliance over time, IMF effectively fuses the label to the product packaging itself, creating a permanent, durable alternative for labeling. It is especially useful for products including beverages, which must often be packaged in larger-sized containers and are designed to remain on a retailer’s shelf for an extended period of time.
For particular products, IMF is quickly becoming the preferred choice for bringing products to shelves more quickly, in durable containers and labels that stand up to time, and at a more economical price point. When considering labeling options, In-Mold (Blow-Mold) labeling may be the right choice if:
Epsen Hillmer Graphics has the ability to print your Blow Mold Labels with either an Offset or UV Flexographic printing process, die cut to any desired shape. This allows us the flexibility to best meet your quantity needs at a budget you can afford. Do you have questions about Blow Mold Labels or how Epsen Hillmer Graphics can meet your product’s needs? Call us at (402) 342-7000.