Make the Right Choice for Essential Oils Labeling

POSTED 01/18/2019
The Essence of Essential Oils Package Labeling - EHG

Lavender, peppermint, eucalyptus, citrus and a host of other natural, medicinal and therapeutic fragrance are cropping up on store shelves in the form of essential oils. Consumers are flocking to these new aromatherapy solutions in droves, contributing to the growth of the essential oil industry which is currently a $12 billion global business.

Aromatherapy, or the use of essential oils, isn’t a new concept. In fact, it dates back hundreds of thousands of year to ancient Egypt, where incense made from aromatic woods, herbs and spices were burned for the medicinal benefits they were thought to produce.

The University of Ohio Wexler School of Medicine identifies some of the more common essential oils on the market today, each with a specific, particular use and benefit:

  • Bergamot: skin healing and anxiety-reducing
  • Chamomile: cold, fevers and nausea
  • Clove: dental and pain-relieving
  • Eucalyptus: topical pain-reliever and decongestant
  • Frankincense: mood-enhancer and stress-reducer
  • Lavender: calming and sleep-inducing
  • Lemon: a natural household cleaner and disinfectant
  • Oregano: skin-healing
  • Peppermint: cold and flu prevention and energy-booster

With the surge in popularity, the bottling and distribution of essential oils has grown rapidly. Because they are not regulated by the FDA, many home-grown operations bottle and sell oils. There are also large manufacturers and sellers of these products who use a variety of marketing techniques, including word-of-mouth sales to drive product growth.

Labeling Essential Oils Requires the Right Label Materials

All essential oils, regardless of the size of the production, need a bottle label to help identify what is inside, to instruct on proper use and to provide necessary information to the purchaser.

Taking the step to market and sell essential oils requires careful attention to labeling practices to be sure the label can stand up to the very product itself. The contents of the bottle – highly concentrated oils – can cause major headaches for those trying to create do-it-yourself labels on a home or office printer.

It comes down not just to the overall appearance of the product label and its associated appeal to purchasers, but also to long-term use and safety considerations in those cases where a label falls off or becomes unreadable.

Smearing and poor adhesion are a couple of the typical problems that come with labeling essential oils. The inability to read the label after its first use is not delivering on the brand promise and can negatively impact future product sales. With low- and high-volume production capabilities, essential oil manufacturers of all sizes can afford appropriate, long-lasting labels for the products produced and sold.

Epsen Hillmer Graphics has paper stocks, substrates, and finishes that can hold up to the rigors of essential oils.

Call us today at (402) 342-7000 to talk about labeling your essential oils or other products. 100 years of experience combined with the most up-to-date label technology and printing options mean we have the right label options for you.