At the 2016 Global Pet Expo, the American Pet Products Association announced that overall pet industry spending had set a record by crossing the sixty billion dollar mark. Of that spending, over fourteen billion dollars was on pet supplies and OTC medication. It’s no secret that modern dog and cat owners want to give their pets the highest quality of life. And as more millennials become pet owners, the demand for great pet care products is projected to continue growing.
While there’s more opportunity than ever for makers of pet care products, competition remains fierce. The biggest players in this space continue to launch and acquire new brands in a bid to dominate retail shelves and other sales channels. If your company wants its products to stand out, it’s vital to make the most of any opportunity that’s available.
One very significant opportunity is the packaging you use for your pet products. By choosing packaging that conveys exactly what makes your product and brand unique, along with selecting an option that always looks great even when exposed to challenging conditions, you can ensure your products make a lasting impression on pet care consumers.
Of the different types of labels that are available for pet care products that come in containers such as spray bottles, pressure sensitive labels are the option that has the most to offer. The design possibilities that are available with these labels excel at giving consumers a reason to pick up a product off store shelves. And thanks to the solid durability these labels offer, you can count on them to continue looking great once a consumer takes the product home and starts using it on their pet.
During the process of working with Epsen Hillmer Graphics to design your product’s label, you’ll be able to use high-quality graphics, as well as choose from numerous add-on options that include metallics. Once the design is complete and printing is ready to begin, your label will be produced on the optimal substrate for your specific product. That can include polypropylene, transparent film or wet-strength paper. To top things off, the application of pressure sensitive labels doesn’t require any heat or activation. Instead, the labels can be applied with light pressure by hand or machine.
If you want great pressure sensitive labels for your pet care products, Epsen Hillmer Graphics is the design and printing partner you need. We’ve provided excellent service and work for over a century. As a family-owned business located in Omaha, we’re able to offer attractive shipping rates and times on orders.
Call us today to get answers to any additional questions about using pressure sensitive labels for your pet care products. Our number is (402) 342-7000.