The subject of laminating labels is important for any company that makes skin or hair products. The reason this topic is so relevant to companies in this space is there’s always a need to make products stand out. Whether a company is quite established in the skin and hair care market or is trying to carve out an area for themselves, there’s always going to be a lot of competition. One of the ways to make a product stand out from competitors on store shelves is through its labeling.
By designing a label that catches people’s attention and then conveys exactly what makes the product worth trying, companies can get consumers to pick up their product bottles and then actually buy them. Given the fact that a label can literally make or break skin and hair care products, it shouldn’t be surprising that a lot goes into the design process.
Although the prospect of starting a design from scratch can be intimidating, this isn’t something that companies need to figure out on their own. Instead, Epsen Hillmer Graphics can help with the entire process. As a proud Omaha company with over a century of experience in the printing industry, we’re here to help our clients. Since we know the ins and outs of each step from extensive experience, we want to share some of our insights about laminating labels right now:
Lamination serves as a coating for skin or hair care products. In addition to acting as a layer of protection for the label, lamination can also be used as part of the overall look of a product bottle. There are three general types of lamination that can be applied over the label on a bottle. Those options are polypropylene, polyester and speciality lamination.
Polypropylene is the cheapest of the three, and offers solid protection. However, if you want to ensure your bottle labels don’t get scratched, polyester lamination is the better choice. It offers the added benefit of not getting brittle. And for adding to the overall look of your bottles, specialty lamination offers all kinds of possibilities.
In addition to lamination, labels can also be coated with varnish. What sets varnish apart from lamination is the former is silicon and the latter is plastic. While lamination provides better protection for most applications, Epsen Hillmer Graphics will be happy to answer any questions you have about varnish.
From label options to the different choices that are available for laminating labels, there are a lot of decisions that need to be made for a product bottle. If you want to ensure that those decisions come together in a way that makes a skin or hair care product looks its absolute best, we can help make that happen for your company.
To discuss your label needs in detail, please give our Omaha office a call at (402) 342-7000.