Although there’s a lot of demand for quality skin and hair care products, the market for these products is extremely competitive. One of the best ways for a company to make its products stand out is to develop a strong brand. When a company has a strong brand, it means consumers will take notice when they see its products on store shelves.
If one of your goals for 2016 is to strengthen your company’s brand, there are many different ways to approach this task. An option that shouldn’t be underestimated is the look of your products. While branding goes beyond visual identity, it’s hard to create a truly strong brand around skin and hair care products without the right packaging.
Epsen Hillmer Graphics has extensive experience with beauty products. We understand what works great with these kinds of products, as well as common mistakes that should be avoided at all costs. When companies in this space contact our Omaha office, pressure sensitive labels are the most common solution we recommend.
There are several key reasons why these labels get our full recommendation for skin and hair care products. The first advantage of these labels is they work with any type of product a company may want to produce. Whether it’s a shampoo for a specific style of hair or a hand lotion with an exciting new ingredient, PSLs don’t limit the types of bottles that products can be placed in. Having that flexibility is very useful for creating a visual brand identity that stands out from the pack.
The next advantage of pressure sensitive labels is they look really great. Consumers definitely judge products based on how they look, which is why you need labels that convey your message. Whether your message is based around value or luxury, PSLs are up to the task. These labels offer the added benefit of being very durable. And thanks to the availability of several different types of label materials, you can get exactly what your specific skin or hair care product needs.
We like to think of the people we work with as partners. At Epsen Hillmer Graphics, we are committed to helping the companies that come to us for help succeed. By working to create the best possible labels based on specific needs and budget, we’re able to help companies fill in a key piece of their branding puzzle.
If you want to give your skin and hair care products what they need to flourish, you’ll be very happy with all the options that pressure sensitive labels provide. Working with our team means you’ll get labels that look incredible, are made to last and are surprisingly easy to apply.
To speak with us in detail about new labels, all you need to do is call our Omaha office today at (402) 342-7000.