Can you imagine cruising the aisles of your favorite supermarket and seeing products arranged neatly, one after the other, but with no labels to differentiate what’s inside? It would certainly make shopping trips longer and more frustrating for consumers. It would also make it difficult for products themselves to share the important details that set them apart from others.
Labeling products date back more than 400 years in Europe and has been a part of American marketing techniques for the last 200 of those years. Of course, early labels weren’t much more than hand-written markings on wooden crates or tags tied to burlap packages. The first printed product labels appeared in the 1800s for pharmaceutical products and have steadily evolved over time to be a cornerstone of marketing and product sales strategy. For history buffs, reading Michael Fairley’s “History of Labels” is a fascinating look into how label technology began and has evolved.
Today, packaging labels can come in all shapes and sizes and are made in a variety of ways using a plethora of materials. From food and beverage products to health and beauty items, to household products and much more, you’d be hard pressed to find any product today without some sort of label to identify it.
No matter the industry, there is a custom label that can be designed to promote it. Choosing the right label depends on many variables, only some of which include the product involved, the type packaging used for the product, the shape of the item, special use conditions (including chemicals, heat, refrigeration) and much more.
Other considerations include product lifecycle (how durable and long-lasting does the label need to be), storage and shipping concerns (Is the package especially large? Will it be handled several times before reaching its store destination?). Determining the exact type of label really depends on all of these factors and more. Numerous label options are available including Cut-and-Stack labels, Pressure Sensitive Labels, Roll-to-Roll and In-Mold (Blow-Mold) labels, just to name a few. Contacting an experienced label production company is the only way to be sure your label meets all the criteria and is best suited for your particular product.
As you start planning for label design and production, these are some the things you’ll want to discuss in detail with the label manufacturer to be sure your efforts are successful for the long run.
Today’s manufacturers must answer to more audiences than ever before. This makes it imperative that your products garner more shelf space in stores, effectively compete against other products, and generate revenues that meet investor expectations. Let us help you design your next label.