Labels in the Billion Dollar Craft Beer Market

POSTED 06/10/2015
Craft Beer Bottle for Labels - EHG

If you heard “$6 billion” and “craft beer industry” used in the same sentence, you might think that referred to the entire US industry. Amazingly, the craft beer market has seen such explosive growth that the $6 billion figure refers to just the industry in California. Since the craft beer market is moving full steam ahead, plenty of smaller brewers have concerns about the influx of large operations into the market.

Although it’s never a good idea for businesses to rest on their laurels, that doesn’t mean smaller brewers should panic. While competition is definitely heating up, true craft brewers still have a unique advantage. However, in order to fully capitalize on that advantage, it’s necessary for brewers in this position to properly communicate what they have to offer. Of all the potential ways to do that, using great labels is one of the most effective.

Craft Beer Labels – What’s Important?

There are two main answers to this question. Fully communicating a craft beer’s brand is the first key element of these labels. If a label fails to accomplish that task, the beer is never going to reach its full potential. Durability is the other trait that’s necessary for a great label. If a label looks great but can’t hold up to a wide range of conditions, it’s going to result in consumers viewing the beer in a less flattering light.

Since you’re probably wondering what kind of label meets both of those requirements, pressure sensitive labels are what Epsen Hillmer Graphics recommends. Not only do these labels look great and offer a lot of flexibility, but they can hold up to even the most demanding of circumstances. As an added benefit, the fact that PSLs have a fully coated adhesive backing means that it’s surprisingly easy to apply them in a variety of settings. And even though these labels have a lot to offer, their pricing is quite attractive.

The other decision you’ll need to make is the material that you want to use for your labels. The three main options are paper, wet-strength paper and plastic film. As you probably guessed, each option has its own unique set of benefits. For example, plastic film makes it possible to give bottles the appearance of direct printing.

Because it’s normal to be unsure about which material is optimal for your craft beer’s labels, Epsen Hillmer Graphics will be happy to help you decide.

We Can Help Tell Your Beer’s Story: (402) 342-7000

If you want to ensure that your beer is recognized as a unique and quality product, Epsen Hillmer Graphics can help you create the perfect labels. With our help, you’ll be able to continue standing out in this rapidly expanding market.

Since there’s a lot that goes into creating the ideal labels, the best way to get started is by contacting us. Once we kick things off, you can count on our team to be helpful throughout every step in the process. Learn more about everything we can do for your beer by calling (402) 342-7000.