When health & beauty companies come to us with questions about their packaging, one of the topics that often comes up is label lamination. Because it’s something that makers of health & beauty products can use to stand out from their competitors, we want to provide an overview of label lamination.
This option provides a way to coat custom labels for health or beauty products. Not only does label lamination protect labels, but it also adds to their aesthetic appeal. Before we go into the different kinds of lamination that are available for labels, it’s worth mentioning that there’s another kind of coating that can be used on labels.
The other kind of coating is varnish. The main difference between the two types of coating are varnish is a layer of silicon, while lamination is a thin layer of plastic. Of the two, lamination is generally regarded as the better choice in terms of protection. If you’re interested in learning more about varnish, don’t hesitate to contact the Epsen Hillmer Graphics team with any questions you may have about it.
The period between when a product leaves a warehouse and eventually arrives on store shelves can expose it to a lot of harsh conditions. Label lamination is a great way to ensure that your health & beauty products still look brand new when they’re put out on store shelves. Another aspect of the protection offered by lamination that’s especially useful for health & beauty products is resistance against moisture. This can keep products looking great even when consumers are using them in their bathroom.
Companies that want to protect their labels can choose between three main types of lamination. The options are polypropylene, polyester and speciality lamination. Polypropylene lamination is inexpensive, versatile and has a soft finish that’s unlikely to scratch. If your top priority is providing as much protection as possible to your health & beauty product labels, polyester lamination is the way to go. In addition to its durability, polyester lamination doesn’t get brittle over time. And if you’re looking for a way to use lamination to make your product’s appearance really pop, you won’t be disappointed by all of the creative options that specialty lamination can offer.
Many of our clients are surprised by how many different options there are for label lamination. If you want to take advantage of the protective and aesthetic advantages of laminating your product labels but aren’t sure which option to pick, this isn’t a decision you have to make on your own. We’ll be happy to answer all of your questions and help guide you through the entire design process.
Lamination and other label design elements are a proven way to grab consumers’ attention when they’re walking down health & beauty product aisles in places like Omaha. All you need to do to kick off the design process is get in touch with Epsen Hillmer Graphics today by calling us at (402) 342-7000.