The salad dressing market has gone through a lot of changes in recent years. The main theme of this change is there’s more competition than ever before. Even if your company has been in this market for a long time, you may feel a lot of pressure about finding a way to make your products stand out. While having an excellent product is very important, that alone isn’t enough to find success on crowded shelves.
Instead, you need to go beyond that baseline and make your products stand out from all the rest. When someone walks down an aisle and looks at the space where your bottled is placed, you want them to be drawn to it more than any other salad dressings. If you’re wondering how you can actually make that happen, the answer is with the right label.
Labels for salad dressings play a key role in whether or not these products sell well. You can take two bottles of the exact same product, put a different label on each bottle and get very different reactions from consumers. That reality is why you need to take the right approach to crafting labels for your salad dressings.
When it comes to designing the right type of label for a salad dressing bottle, you want something that’s going to stand out when people see it on a store shelf. The design should also include all of the information someone would need to decide that’s the right product for them.
Another important aspect of designing salad bottle labels is choosing the label type. You want an option that’s going to look great when it’s applied and continue to look that way. Balancing that objective with cost considerations is why we generally recommend cut & stack labels for salad dressing bottles.
The way these labels are printed is on a large roll or sheet. From there, they are cut and then typically applied by gluing the label to itself once it’s wrapped around the bottle. There are several types of materials available for cut & stack labels, including metallics and synthetics.
There are quite a few decisions that have to be made throughout the process of designing and printing labels. These decisions will determine whether the labels turn out great or fall flat. Although that sounds like a lot of pressure, the reason it shouldn’t be intimidating is you don’t have to figure things out on your own. Instead, you can get expert guidance for all the decisions from a trusted partner.
Epsen Hillmer Graphics is the trusted partner you want on your side. With a history in Omaha that dates back to 1908, we know exactly how to deliver the highest quality labels at the best possible rates. To speak with us in detail about how we can create excellent labels for your salad dressings, please call our office at (402) 342-7000.