Craft beer bottle labels are essential for any brewer that wants to get their product the attention it deserves. To understand exactly why labels matter so much, it’s important to start with the current state of the craft beer market. 2015 marked the eighth year in a row that the craft beer industry has posted double-digit growth. By comparison, the total US beer market dropped by 0.2% in volume in 2015.
Because craft beer has established itself as an area of growth and continues to expand at an impressive rate, the companies interested in this space are no longer limited to small brewers. Instead, even the biggest names in the beer industry are putting a lot of resources behind craft brews. So while there continues to be a lot of opportunity in the craft market, competition is more fierce than ever.
For a small brewer with limited resources, standing out against industry giants may seem like a scary proposition. Fortunately, there are still ways to accomplish this goal. Having a great product is obviously a prerequisite for success in the craft beer market. But brewers also need a way to get people to try their beer. That’s where craft beer bottle labels play a key role.
When it comes to creating great labels for craft beer bottles, there are two essential elements. Those elements are the label’s design and type. At Epsen Hillmer Graphics, we can help you design a label that is going to stand out when people see it on store shelves next to other types of beer. Having a great design is what will get consumers to pick up your beer and actually try it.
Although the type of label used on a beer bottle isn’t something consumers are probably going to be conscious of, this selection does matter a lot. That’s why we’ll also help you make the best choice. For many bottles, pressure sensitive labels are the right choice. These labels look great and perform very well in terms of durability. Another advantage is they can be applied by hand or with a machine.
Depending on your specific needs, there are also situations where roll to roll or cut & stack labels can make sense. If you’ve looked into either of these options and have questions about using them as craft beer bottle labels, we’ll be happy to help you evaluate them.
With a history that dates back over 100 years, Epsen Hillmer Graphics is the partner you can count on for great labels. While we’re proud of having such a long history in Omaha, we help clients both in the city and throughout the rest of the United States. So if you’re ready to create the absolute best labels for your craft beer bottles, all you need to do is call us at (402) 342-7000.