How to Put the Finishing Touches on a Food Product Label

POSTED 10/08/2015
Food Labels by EHG (Lady Shopping for Sunscreen)

If an Omaha company is bringing a new salad dressing to the market or is updating the look of one of their existing sauces, they probably have ideas about what they want the food product label to say and the colors it should include. While those elements are a good starting point, there are several additional decisions that need to be made in order for the label to turn out great.

Evaluating Different Materials for a Food Product Label

White gloss is the most common option for labels. In addition to white gloss, metallic, cream and off-white are common choices. Clear labels are also an option that’s worth mentioning. The main selling point of this option is it can give a bottle the appearance of having no label at all. Some Omaha companies opt to have their clear labels printed with a solid background that features a custom shape.

Since each option has its own set of strengths, the simplest way to select which one is going to work best for your food product label is to consult with Epsen Hillmer Graphics. Thanks to the amount of experience we have, we can assess your specific needs and then recommend the right option.

Choosing the Optimal Adhesive for Your Labels

Another important consideration for food product labels is the type of adhesive that will be used. It’s normal for salad dressing and sauce bottles to be exposed to different temperatures as they’re shipped and stored.

There’s also the possibility of bottles coming into contact with moisture. What’s great about the high-tech adhesive options that are available is they can easily deal with all these varying conditions. Best of all, choosing the optimal adhesive is as simple as discussing your specific needs with Epsen Hillmer Graphics.

Looking at Additional Options Like UV Coating & Lamination, Sizes and Custom Shapes

In order to create the absolute best food product label, there are a few more options that you will want to know about and consider. The first is UV coating and lamination. For labels that need to durability and protection from colors fading, lamination is the best choice. UV coating works best for labels that don’t need additional durability but do need to have a gloss, matte or textured finish.

In terms of size, a food product label can either wrap around an entire bottle or be printed in two separate parts. This decision will ultimately come down to the look that’s desired, as well as cost. Lastly, a custom shape can work very well for ensuring that a label helps a product stand out on store shelves.

Epsen Hillmer Graphics Will Guide You Through the Design Process: (402) 342-7000

Although there’s a lot that goes into creating a great salad dressing or sauce label, this process doesn’t have to be stressful. By working with Epsen Hillmer Graphics, you can get all the support and experience your Omaha company needs to design and print amazing labels.

If you’re ready to complete your label design so it can be printed, you can start discussing the details with us by calling (402) 342-7000.