Why should craft makers care about having amazing beer or soda labels? The craft beer and soda market has matured a lot in just a few years. This market is no longer populated solely by independent brewers who are truly passionate about what they do. Instead, the craft market now includes some of the biggest names in the beer and soda industries.
Although that type of competition can be discouraging, it doesn’t mean that it’s no longer possible for quality makers to thrive. The entrance of bigger players into craft beer and soda can actually help smaller makers. A combination of quality and the story is what draws people to craft products. So while bigger companies may have exponentially larger marketing budgets, they don’t have the same authenticity as a smaller maker.
That authenticity is what smaller makers need to communicate to people who are interested in drinking craft products. By showing that they’re the real deal, small makers can still stand out in the market. While there are several different elements involved in creating this kind of connection, one of the most important is having the right bottle labels.
Epsen Hillmer Graphics has experience working with craft brewers of varying sizes. The work we’ve done in this market means we understand what these types of labels need to do in order for a craft product to stand out. The first step is for a label to grab the attention of target consumers. If people pick up other bottles instead of yours, it’s going to be next to impossible for your product to get any type of meaningful traction.
Once a label gets someone to pick up a beer or soda bottle, it then needs to convince them why they should purchase it. This is best accomplished through using a combination of colors, images and text on a label that creates a compelling brand story. If that all sounds like a lot for a label to accomplish, it is. That’s why it’s vital to choose the right type of label.
For craft beer or soda labels, pressure sensitive labels are the right choice. These labels look great, are durable and can be customized in a variety of different ways. By choosing pressure sensitive labels for your craft products, you’ll be able to ensure that your bottles truly tell your brand’s story.
Even though it’s completely normal to feel at least a little stress in regards to coming up with the right craft bottle labels, this process doesn’t have to feel like a burden. By working with Epsen Hillmer Graphics, you can take advantage of our expertise and resources to guide you through this process.
For any additional questions you may have about pressure sensitive labels or to begin the process of coming up with great labels for your craft bottles, call our Omaha office at (402) 342-7000.