Great Hair Care Branding Starts with Quality Labels

POSTED 04/06/2015
EHG - Customized Eye-Catching Beauty Labels

There’s a lot that goes into making great hair care products. And while consumers definitely care about the quality of products in this category, the first thing that gets their attention is how a bottle looks. Whether they’re shopping in a store or online, first impressions matter a lot. That’s why hair care companies need quality labels for their products. At Epsen Hillmer Graphics, we have a lot of experience helping hair care companies that want to maximize their sales in Omaha and across the rest of the globe. Because we’ve worked with companies on many different types of hair care products, we know what labeling solution works best, as well as which options should be avoided for this type of product. Since we know that trying to evaluate and determine which of the many different label types will work best for hair care products can be frustrating, we want to provide some guidance based on our experience.

Understanding the Basics of Pressure Sensitive Labels

Instead of requiring heat or activation, light pressure is all that’s needed to apply pressure sensitive labels. Because PSLs are flexible enough to be used in a variety of applications, these labels can feature different types of adhesive. But regardless of the adhesive that’s ultimately used, it will be protected by a release liner. This liner also makes it very easy to handle the labels. Another notable example of these labels’ flexibility is the ability to apply them by hand or machine.

Why We Recommend Pressure Sensitive Labels for Hair Care Products

One of the ways that hair care companies try to make their products stand out is by using different shapes and styles of bottles. Since this is definitely a strategy that can get consumers to pick up your bottle and then check out what the label has to say, a big benefit of pressure sensitive labels is they work on bottles of all sizes. Another reason that PSLs are at the top of the Epsen Hillmer Graphics recommendations list is because they look really great. The appealing look of pressure sensitive labels comes from several different factors. This type of label offers high-quality graphics, can be made from a variety of materials and can be die-cut to feature any type of shape. Not only do these labels look great right after they come off the printer, but they continue to hold up thanks to their above-average durability. From packing to shipping to being put out on store shelves, your hair care products will continue to look exactly how you want.

Get the Ideal Labels for Your Hair Care Products: (402) 342-7000

If you need quality labels for your hair care products that will look and perform the way you expect, Epsen Hillmer Graphics is the partner you need. With a history in Omaha that dates back over 100 years, we want to use our knowledge and resources to help you. Call us today at (402) 342-7000 to talk more about how pressure sensitive labels can be used for your company’s hair care products.