Good, Bad, Challenging: Craft Beer and Soda Labels

POSTED 08/19/2014
Beer Bottle Labels - Epsen Hillmer Graphics

When you’re creating custom drink labels for your products, whether they are craft beer or soda labels, drink labels for organic beverages, or labels for craft spirits, you know that you need to balance having a distinctive image with cost-effective printing. Here at Epsen Hillmer Graphics, our custom label printing experts in Omaha are masters of the cost/distinction tango, and we have all sorts of ways to manage your costs while making sure you end up with craft beer and soda labels that speak to your brand identity and product personality.

Today we’ll go over one of the ways we can help you take on this challenge, providing solutions to create the best-quality, cost-effective custom drink labels available anywhere!

The Good—Customized Shapes for Drink Labels

Every business wants its products to stand out. Chances are that you’re not the only company who makes what you make (especially if you’re in the rapidly expanding craft beer, soda, or spirits market). If you want your products to get people’s attention, they have to do something different, and that’s where customized shapes for drink labels come in handy.

Customized craft beer and soda labels shapes are one of the easiest ways to get your products noticed on store shelves. Someone looking for a beer or soda that’s different from their usual fare will generally look for something that’s totally unlike what they’re used to seeing (i.e., row after row of plain rectangular labels). With Epsen Hillmer Graphics, we can die cut any label (including our popular pressure sensitive labels and cut & stack labels) into any shape you want.

The Bad—Possible Higher Initial Costs

If you have an unlimited budget, there’s no problem. You can go hog wild creating custom drink labels in all different shapes and sizes all day long. You can even make a different shape for each flavor or style you have!

However, if you’re like most of us, money is definitely an issue. You want your labels to look their best and come in under budget. Here at Epsen Hillmer Graphics, we know that it’s definitely possible to do this with the right strategy.

Creating customized shapes for craft beer and soda labels and other consumer product labels can get pricey because for each custom shape you choose for your labels, a separate die must be created to cut out that particular shape. This is a one-time cost, because once you have a die, you can use it as many times as you want for label runs of that particular shape. Once you start creating multiple dies, though, costs can start to add up quickly.

The Challenging—Finding the Balance You Need

This is where things start to get tricky. You want custom shapes for your craft beer and soda labels that can increase consumer interest, but you can’t afford to have a different shape for every single product you offer.

What’s the solution?

The advice our custom label printing experts at EHG in Omaha give is to come up with a custom label shape to use across your product lines. This accomplishes a couple very important things. First, it gives your products that visual boost they need to compete with similar products on store shelves. Second, this strategy also allows you to cement your brand identity in one instantly recognizable design feature.

If all of your products share a common design element (the shape of your drink labels), customers can instantly identify it as your brand. This builds customer familiarity with your product and can increase their loyalty to your company and your product line!

Contact Epsen Hillmer Graphics at (402) 342-7000!

As you can see, there are many benefits to considering custom shapes for your craft beer and soda labels, and there are ways to integrate these labels into your company’s overall brand marketing strategy that are smart and cost-effective.

When you need help printing custom drink labels, whether they’re labels for organic beverages or craft beer, soda, and spirits, we here at Epsen Hillmer Graphics in Omaha can help! Give us a call today at (402) 342-7000 or fill out our contact form to tell us more about your needs and find out how we print you the best custom labels money can buy!