Four Questions to Answer Before Considering Product Label Design

POSTED 03/29/2017
Digital vs Traditional Label Printing - EHG

Undertaking production of product label doesn’t have to be a lengthy or stressful process. Knowing the questions to ask up front can guide your decisions as you evaluate the best options, and can also assure that the final custom label attracts customer attention, is suitable for your particular product and is designed to last the lifetime of the item you are promoting.

There are a few questions to ask yourself as you plan any new label design. With these answers, any label manufacturer will be able to offer the best alternatives for labeling your product.

What type of surface will you be affixing your label to?

Is the container flexible, uniquely shaped, glass, paper? Choosing the right label for your product begins here. Pressure sensitive labels are suitable for a wide variety of package shapes and sizes with a smooth surface, for example. If you have a large container, one that holds liquids, and must endure a long shelf-life, then you will want to take a look at in-mold (or Blow Mold) options. Start by considering the item you are labeling and go from there.

Are there special end-use conditions to account for, such as storage in a high moisture, high-or low-temperature environments?

The last thing you want to happen is for your product label to fail before it even gets into the hands of the consumer. Labels can peel, smear or fall off if you don’t consider how and where the product will be used. For example, label adhesion issues can arise any time there is humidity or condensation.

Do the product ingredients create labeling challenges themselves (such as oils, petroleums or other agents that require special handling)?

What’s inside the package will also dictate how you should label the outside. For example, contents that may be oily could cause an unsuitable label to smear and become unreadable. Some labels are better able to withstand specific ingredient challenges and may require the use of particular materials or substrates to stand up to use.

Will you need a large quantity of labels or just a small number?

If you are producing in large quantities, roll-to-roll labels or cut-and-stack options are very economical. Smaller label orders may be best suited for digital printing label production. As mentioned above, while label materials must still be matched to the package and product itself, there may be some alternatives around quantity that can help to keep your project on budget.

Of course, there are many other considerations including label size, shape, color, the messaging itself and the choice of fonts used for copy. A reputable label manufacturer will discuss all of these project variables with you to be sure the end product meets your needs and specifications. Armed with the basic information up front will give you a great place to start the conversation.

Call us today at (402) 342-7000

Epsen Hillmer Graphics is ready to help you identify the best label options including design, shape, materials and finishes to make your product stand out among all others.