One of the keys to great health & beauty labels is understanding four-color printing and properly utilizing this process. By choosing a partner that has the capabilities to do four-color printing the right way, you can ensure that your health & beauty labels stand out on even the most crowded of store shelves.
The specific colors referred to by the name of this process are cyan, magenta, yellow and black. These four colors are also referenced by the acronym CMYK. This set of four colors is the same set used in color ink cartridges for home printers.
What makes this set of four colors so special is by combining them in different amounts and measurements, it’s possible to create any color that’s listed in the Pantone book. So even though four base colors may seem limiting, working with Epsen Hillmer Graphics means that this set of colors will unlock any color that you want to use for your health & beauty labels.
Health & beauty labels need to accomplish several goals. Not only do they need to make products stand out on store shelves, but once a consumer picks up the product, the label needs to convey a sense of trust. By establishing trust and covering all the information the consumer is interested in knowing, the label on a health & beauty product can help close sales.
Because there is so much riding on the design of this type of label, the process of creating one should never be rushed. Taking things step-by-step is the best way to avoid overlooking any important elements of a great label. During the initial stages of the design process, the goal is to figure out what needs to be on the label. This is generally a combination of text and visual assets.
Once a clear look for the label has been set, key details like exact colors can be nailed down. This is where four-color printing comes into play. Thanks to the level of control provided by this printing process, Epsen Hillmer Graphics is able to ensure that your label looks exactly how you want.
Four-color printing is a very technical process that involves breaking target colors down into their individual components and then mixing those components together in a precise ratio. The demanding nature of this process makes it necessary to have an experienced partner.
At Epsen Hillmer Graphics, our history of quality printing in Omaha dates back over a century. With extensive knowledge in the health & beauty industry, we can help you avoid common printing pitfalls and come up with the labels that will move the needle for your products.
If you want to work with a company that has built a great reputation in Omaha and across the United States, we’re ready to talk to you about your printing needs. All you need to do is pick up the phone and call us at (402) 342-7000.