At Epsen Hillmer Graphics in Omaha, our team of custom label printing specialists offers a wide array of design and material options during every stage of your product label development. Once you know the shape of your label and the material you want it printed on, there’s another important decision to make: the kind of coating you want to apply.
There are many good reasons to coat your label with either varnish or laminate before it hits the store shelves, but before you make an informed decision you have to know the differences between them!
In this article, Epsen Hillmer Graphics will tell you all you need to know about both types of label coating so you’ll have a good idea of what to ask for when you talk to us about your next custom label printing project!
Applying a coat of varnish or lamination protects your finished label from many types of common incidental damage such as dirt, fingerprints, smudging, and scratching. Coating also lessens the chance of environmental damage from product shipment and storage, ensuring that your products look their best when customers see them on the shelf.
Speaking of looks, coatings can also add a design dimension to your label. With available glossy and matte finishes, coatings can accent specific features of your label or be applied to the entire surface, creating an interesting visual and tactile appeal.
You may think of varnish as just something you put on furniture, but it’s also a great protective coating for your custom labels. Simply put, varnish is a thin, transparent layer of silicon applied to your label that can serve as both protection and decoration. To break things down a little further, here are some of the different varieties of varnish that are commonly used in custom label production:
If you have any questions about the different varnish coatings available from Epsen Hillmer Graphics for your custom label projects, we’d love to talk to you! We help businesses grow by providing the highest quality custom labels for their products. Unlike other local label-printing companies, we take the time to get to know your business so we can make the best possible labels to meet your company’s needs. Give our custom label-printing specialists a call today at (402) 342-7000 to get started!