Epsen Hillmer Graphics Explains Label Lamination

POSTED 07/20/2018
Grocery Labels - EHG (Female Shopping)

Today, we’d like to share with you the main style of coating, lamination. While both methods of coating offer protection and aesthetic design options for your custom product labels, they do so in different ways.

In this article, we’ll go further in-depth about the process of lamination, and why you should put some thought into the type of coating you choose for your custom labels from Epsen Hillmer Graphics!

The Main Difference Between Varnish and Lamination

While varnish is a layer of silicon applied to a label surface, offering various protective and aesthetic effects, lamination is the application of a thin layer of plastic.

Generally speaking, lamination offers better protection from certain common causes of damage; for example, laminating the label protects it from tearing and degradation from moisture.

Here are some of the different types of laminate coatings commonly used in the custom label printing industry:

  • Polypropylene Lamination: Despite its tongue-twisting name, this laminate is one of the most popular and least expensive finishes available today, offered in a range from gloss to matte. It’s very versatile, providing a softer finish than other laminate coatings that are less prone to scratching.
  • Polyester Lamination: This is the most durable laminate coating currently on the market. Offering the best strength and resistance to all kinds of abrasion, it’s also more expensive than polypropylene. Best of all, it contains no plasticizers so it won’t become brittle as it ages.
  • Specialty Lamination: You may think that all lamination coatings are transparent, but that’s not the case! There are actually many different options available for various applications. Metallized films in different shades from gold to silver and beyond, holographic films, and iridescent lamination that can change colors depending on how the product is held are just some examples of the many laminate materials you can use in myriad creative ways!

Contact Epsen Hillmer Graphics Today at (402) 342-7000!

As you can see, there are many coating options available for your custom product labels. Whether you choose varnish or laminate for your next custom label printing project, you can be sure that your labels will stand up to the harsh conditions of shipping and storage that would otherwise cause your labels to begin to deteriorate, even before reaching your customers!

With varnish and lamination, your products will reach store shelves looking their absolute best.

If you have any questions about custom label varnish or lamination that we haven’t covered in these articles, please give Epsen Hillmer Graphics a call today at (402) 342-7000!

Our team of custom label printing specialists will answer any questions you have and get you on track to creating labels for your products that will wow you and your customers, too!