There are times when it makes sense to rely on digital label printing for your consumer product labels. For instance, it’s not cost effective to take the time setting up a traditional label printing machine if you have a very short run of labels to make. In cases like this, it makes much more sense to send your labels in to be printed digitally. However, when your business starts needing runs of five thousand to ten thousand pressure sensitive or sticker labels at a time, you should start looking toward conventional label printing to get the most label bang for your buck.
If you’re like some Omaha businesses we at Epsen Hillmer Graphics have worked with, though, you may be hesitant to make the jump from digital to conventional label printing. If you think that digital printing for your consumer product labels is all you can afford, our team of custom label printing experts wants you to consider using Epsen Hillmer Graphics instead—we can print those smaller conventional runs of labels that other label printing companies can’t.
While digital printing makes sense for smaller runs of labels, there are some real benefits to moving from digital to conventional label printing. Let’s say your next pressure sensitive labels project needs to be done with a four-color process (4CP)—that’s fine, digital printing can do that. But what if you also need spot color? That is, you have a logo or other element on your pressure sensitive labels, the color of which needs to remain exactly the same throughout the print run, with no variation whatsoever.
You generally need spot color if consumers strongly associate your product with one particular color (think Coca-Cola red) and any color variation that naturally occurs in the printing process would be detrimental to your brand.
You can’t achieve this result with 4CP alone because there are too many variables involved. Four-color process uses different colors of inks mixed in endless different proportions to get the colors you specify, and even with the most state-of-the-art equipment you can’t completely eliminate color variation when using this method.
With spot color, though, the process is different. The spot color you choose for your pressure sensitive labels is a completely separate ink added in as a separate stage to the four-color process, mixed to exacting standards by the ink manufacturer (usually with a Pantone reference number). This way you can be sure that the ink you choose for your spot color is exactly the same throughout your print run.
Conventional printing simply allows you more control over the colors of your pressure sensitive labels. Digital printing doesn’t allow for spot coloring, so if you need to be sure that a logo or other design feature of your label will be the same color throughout your print run, conventional printing with spot coloring is the way to go! If you have any questions about making the transition from digital to conventional printing methods for your pressure sensitive labels project, contact our team today.
If you don’t think you can afford conventional printing for your next pressure sensitive labels or cut & stack labels project, we here at Epsen Hillmer Graphics want you to give us a call to talk about your options! You’ll be surprised at what our team of custom label printing specialists can do to make your next custom consumer product labels project affordable without relying on digital label printing techniques. Your products deserve only the highest-quality labels, so give Epsen Hillmer Graphics a call today at (402) 342-7000 to get started!