No matter what kind of label you’re creating for your products (cut & stack, pressure sensitive, in-mold, etc.), it’s important for you to know what goes into making effective consumer product labels. Here at Epsen Hillmer Graphics, we’ve been printing quality labels for all kinds of products since 1908, and you can benefit from our wealth of knowledge to create product labels that resonate with your customers!
It probably comes as no surprise to you that product labels need to do a lot more than just look pretty on the shelf. Product labels need to do real work to advance your company’s goals and image, and today our custom label printing specialists will talk about a few of the components necessary to create an effective label.
According to marketing research, upwards of 75% of consumer buying decisions are made at the shelf. That means that before a customer gets to the store, they don’t know what they’ll end up getting. So when your product is competing with dozens of others on the shelf, the one thing that will make or break the sale is your label.
It might be troubling to realize that so much is riding simply on the look of your product, rather than whether that product is actually better than the competition. But don’t worry—even though you don’t have much time to make a first impression, our team at Epsen Hillmer Graphics knows how to set your product labels apart from the crowd, increasing the chance that when crunch time comes, customers will reach for your product over anyone else’s.
Every product label should have an emotional impact on your ideal customer. Not only do shoppers gravitate more strongly toward products that have this appeal, but they also prove to be more loyal customers in the long run once they’re emotionally attached to your brand.
Your product label should also clearly spell out what the product does and how it works. In other words, your cut & stack labels should communicate at a glance the benefit and effectiveness of your product.
No matter how new or well-established your brand is, it’s always a good idea to keep up on current design trends that you can incorporate into your cut & stack label designs.
This doesn’t mean that you have to change everything about your brand just to prove that you’re hip, but you should definitely take some of those cues from contemporary design into consideration when designing your labels.
The bottom line is this—if customers don’t stop their carts in the aisle for a double take of your product label, you need to spend some more time thinking about the design of your labels. You need a strikingly original label in order to attract attention, and our team at EHG can help.
From picking different materials, to deciding on specialty coatings, textures, and effects, we can bring out the best in your designs and help you achieve that “wow” factor you’re looking for. Give us a call today at (402) 342-7000 to get started on your next custom cut & stack labels project!