The best labels for a specific product will depend on its shape and size. A style of labels that may work great for one type of product may be a poor fit for another. Epsen Hillmer Graphics can help you create labels that not only look great, but also have all the right features for your specific product.
Squeeze tubes are a type of container that’s very common in the health and beauty space. These tubes provide a convenient experience for consumers. If your company uses squeeze tubes for any of your products, you’re probably quite happy with the functionality of these containers. What you may not be as happy about is their current labels.
A common challenge for health and beauty companies is creating labels for squeeze tubes that are functional and look great. It often feels like you have to pick one or the other instead of being able to have both elements. Fortunately, Epsen Hillmer Graphics has the experience and resources needed to solve this problem for you.
The need for a label to withstand lots of squeezing is what makes this specific application so challenging. Through our extensive experience, we’ve found that pressure sensitive labels work best for squeeze tubes. However, that doesn’t mean you can simply apply any type of PSL to a squeeze tube and expect it to work like a charm. Instead, both the adhesive and material that are used will determine if the label is actually great.
The adhesive that’s selected needs to maintain its staying power through lots of squeezing. And the label material that’s used will need to provide lots of flexibility. Another important note about creating the best labels for squeeze tubes is thinking about how and where they will be used.
For example, a product that comes in a longer squeeze tube may be crimped or wrapped by consumers when it starts to get empty. There are also plenty of squeeze tube products that get used in a bath or shower. It’s important to think through those types of uses and settings before making any final decisions about labels.
Although there is a lot that goes into creating the best labels for squeeze tubes, this isn’t a task that your company has to figure out on its own. We can help you think through exactly how your product will be used by consumers and then make design decisions around that type of usage. From adhesives to materials, our industry knowledge will make it much easier to select the right options for your specific product.
As a family-owned business in Omaha, providing great service is at the center of everything we do. So if you want to work with a company that’s going to be just as invested in creating the best labels as you are, call us today at (402) 342-7000.