Crafting the Best Craft Brew Label

POSTED 08/17/2017
EHG - Cut Stack Labels for Beer and Other Products

There are consumers of beer and then there are consumers of craft beer. While the two entities sometimes converge, true craft brew connoisseurs would tell you it’s just as much about what’s on the outside of the bottle as what’s inside.

To be a true craft beer, certain conditions must apply. According to the Brewer’s Association, American craft beer must meet three specific criteria;

  1. Small – annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales)
  2. Independent – less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer
  3. Traditional – a brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation.

To arrive at a label as creative, unique and spirited as the craft brew inside, you’ll want to partner with craft beer labeling specialists who can help you set your product apart.

It Begins With Label Design

Selling your craft beer begins before the cap is ever broken. If you are setting out to find a label manufacturer for your craft beer, don’t discount the importance of using experienced label design professionals to help bring your product to life. Designing a label that will not only meet the need of identifying your beer but also set it apart, is worth the time and forethought it requires.

As with any beverage or food product, there are some things to keep in mind when designing a label for any craft brew. EHG can help advise you with regard to these important craft brew labeling requirements. Epsen-Hillmer Graphics (EHG) has been in the beverage labeling business for more than 100 years and considers craft beer labeling among its many specialties. We are here to help you sort through the details of label design.

Pressure Sensitive Labels for Craft Beer

One of EHG’s most popular products for labeling craft brews is Pressure Sensitive Labels. These labels adhere directly to the bottle and include options such as bright colors, foil finishes, embossing and custom die-cutting. These labels can be manually applied or affixed using high-speed applications to meet the needs of all-sized craft beer producers.

There’s a good reason Pressure Sensitive Labels are a great choice for craft brew labeling, especially if cost-effectiveness and overall appeal are important considerations. With adhesive pre-applied to the substrate, they essentially become “stickers” that eliminate the extra glue and application expenses that can come along with other labeling options. Pressure Sensitive Labels (PSL) are versatile in shape, size, material, and film which allows craft brewers to instill creativity and colorful design elements to the label that help set it apart from others on the shelf.

Craft beer labels have become as much art as they are informative and whether you’re a small independent brewer trying to establish a niche in the ever-growing craft brew market, or are producing higher-volume versions of popular variety brews, the label is one important differentiator that provides the added character and color to your craft beer brand.

Let Epsen Hillmer Graphics help bring your craft brew label to life. With over a hundred years of labeling experience, we’ll talk through the best labeling options for your unique craft beer. Call us today at (402) 342-7000.