Labels for wine bottles are a very important part of marketing and selling this product. Not only is the label what can grab someone’s attention when they see a wine for the first time, but the branding and information on it can play a significant role in their purchasing decision. Since labels are responsible for so much, we want to cover how they can help tell a brand’s story, along with the type of label that works best on a wine bottle.
The best wine labels are those that represent a strong brand with a great story. Regardless of how new or old your brand is, there are steps you can take to ensure that your brand shines and is properly communicated through your labels. The first is to think about how your winery came to be and what it stands for. Next, think about which brand points set your wine apart from others. Then take that information and craft a story that includes tension.
While it can take some time to bring all these elements together and refine them to the right voice for your brand, there’s a lot of value in this activity. Best of all, once you’ve gone through this process, you’ll have all the pieces in place to design truly great labels for wine bottles. And if you’re worried about managing the technical aspects of designing labels, know that Epsen Hillmer Graphics is here to help.
Coming up with the best design for labels is a big part of making them great. But no label is going to be as effective as possible unless it’s the perfect fit for a bottle. This means you need to choose the right style for wine bottles. Based on our extensive experience creating labels for wine and other spirits, we generally recommend pressure sensitive labels.
Often referred to as PSLs, these labels have all the qualities needed to make your wine bottles great. You’ll be able to make your design really stand out thanks to the quality graphics that are standard with pressure sensitive labels. PSLs are also available in multiple materials. And to top things off, there are numerous add-ons you can choose from to really make your labels pop.
As you can see from the information we covered above, there’s a lot that goes into great wine labels. Everything that has to get done can make this process a little daunting. Although it’s completely normal to feel that way, know that Epsen Hillmer Graphics is here to help. When you partner with us, we’ll help guide you through every step in the process. We’ll also make sure you get the best deal possible on high-quality wine labels.
So whether you have a few more questions or are ready to begin the design process, be sure to give our Omaha office a call at (402) 342-7000.