If your company currently produces craft soda or has plans to do so in the near future, utilizing an option like pressure sensitive labels is a great way to make your product stand out in this emerging market. During the last quarter of 2014, a lot was written about the development of the craft soda industry. While this market is still in its infancy, a big part of why it’s attracting so much attention is because of the strong parallels it has to craft beer.
Although light beer sales have been in a steady decline, craft beers have gone in the opposite direction and now account for 14% of all beer sales. Since soda sales have also been declining, some analysts believe that craft soda is poised to make a big splash in this $9 billion market. Since now is the ideal time for brands to establish themselves as early leaders, Epsen Hillmer Graphics is ready to help your business properly position itself by choosing the best labeling option.
Out of the different types of labels that are available, there are three styles which are best suited to the specific needs of craft soda producers in Omaha and the rest of the US.
Pressure sensitive labels are the first option to consider. Custom die-cutting (any shape you want), bright colors, foil finishes and embossing are just a few of the design elements that pressure sensitive labels can offer. If you want to visually communicate the amount of creativity that goes into your craft soda, pressure sensitive labels are a great way to accomplish that goal. These are the idea versatile choice for Craft Soda Bottles, because they can be made to last in just about any environment, and are great for large or small volumes.
Cut & stack labels are the second option to consider. A big advantage of these labels is they’re quite resistant to moisture and the cold and are usually your most economical option. These labels work great on bottles as they are usually a full wrap label (glued to itself) and you can count on cut & stack labels to have great color and clarity.
Roll to roll labels are the last option worth taking into consideration. One benefit that these labels offer is their ease of storage. Another reason they may be the right fit for your needs is because they can be very cost-effective. These labels also work very well when one of the main application requirements is high volume or speed.
Now that we’ve covered the three best types of labels for craft soda bottles, you may have some questions about which of those options will work best for your specific needs. The good news is getting answers to your questions is very easy. All you need to do is get in touch with Epsen Hillmer Graphics.
Since we have produced labels in Omaha for over a century, we can help you choose and produce the perfect labels for your craft soda. Call us at (402) 342-7000 to see just how enjoyable and easy we make this process.