At the beginning of this year, analysts predicted that the US beauty and cosmetics market would exceed $62 billion. That growth isn’t limited to 2016. Analysts believe that across all four of the main categories in this space, notable growth will continue through 2019. Premium products are a segment that’s experiencing especially fast growth.
Regardless of whether or not your product sells at a premium price point, you can benefit from this momentum by using some of the elements that consumers look for in premium products. Specifically, labels are often the first element that consumers look to when they’re deciding how they feel about a product. By designing ideal labels, you can increase consumer awareness about your products and ultimately drive higher sales.
So, what exactly goes into designing ideal labels for health and beauty products? When it comes to premium branding, the element that matters most is giving people a reason to care more about your specific products than any others they may see. A big part of what that means is presenting a unique value proposition.
Whether that proposition stems from your company’s history, the ingredients you use in your products or something else, clearly communicating this information through your label design is essential for standing out in this competitive market.
Another important consideration that goes into designing the right label is keeping things consistent. From colors to typography, these are the details that come together to determine just how appealing a label is to the consumers who see it.
In addition to what’s on the label, it’s also very important to choose the right type of label for your health and beauty products. Doing so will ensure that your product continues to look great even after being used in areas like a bathroom.
Of the different options that are available, pressure sensitive labels are generally what we recommend for health and beauty products. There are a few reasons why PSLs are the ideal labels for most products in this category. One of the great things about these labels is they’ll fit into whatever application process you currently use. That’s thanks to only light pressure being required for the application of these labels instead of any heat or activation. These labels also look really good with any type of design on them and offer solid durability.
There’s a lot that goes into designing the ideal labels for any type of health or beauty product. Although these requirements may seem overwhelming, they can be completely manageable with the right partner on your side. And that’s exactly where Epsen Hillmer Graphics can help.
As a family-owned business in Omaha with over 100 years of experience, you can count on us to help you create the ideal labels for your products. For answers to any other questions you may have or to start the process of working together, call us now at (402) 342-7000.