Although the demand for quality liquors continues to grow, that doesn’t mean it’s getting any easier to compete in this market. On the contrary, the ongoing growth means more players continue to enter. Since consumers have a seemingly endless number of options, liquor brands need a reliable way to set themselves apart.
A big part of finding success in the liquor industry comes down to whether or not consumers pick up a company’s bottle when they’re looking at all the different options on store shelves. If a company is able to give consumers a reason to take that single action, it will play a key role in helping the company succeed.
So, what can a company do to convince consumers that they’re the best liquor to purchase? While there are numerous elements that can go into branding and marketing, one that’s going to have a very big impact when people are actually in a store is how a bottle looks. If a bottle has a unique look that consumers find appealing, the likelihood of them choosing it greatly increases.
Since a liquor’s appearance will influence its success, Epsen Hillmer Graphics is often asked which kind of labels should be used on products on this industry. And our answer to that question is almost always pressure sensitive labels. While we produce a variety of quality label styles, pressure sensitive labels have the right features for liquor bottles.
The first reason that we highly recommend PSLs to liquor brands is because they offer the ability to use high-quality graphics. Given the image-driven nature of this industry that we’ve already discussed, it’s easy to understand why you want to have labels that can offer the exact look you desire.
While the look of PSLs are an important part of why we recommend them for liquor bottles, they also offer several other compelling benefits. What’s nice about these labels is even if a bottle has a custom shape, as long as its surface is smooth, pressure sensitive labels will work great on it.
PSLs also offer application flexibility. Depending on your production needs, they can be applied by machine or hand. This makes them cost-effective and compatible with just about any production environment.
If you want to work with a company that can help you create the ideal labels for your liquor bottles, Epsen Hillmer Graphics is the partner for you. With a history in Omaha that extends all the way back to 1908, we’ve built a reputation for always doing great work.
While we’re always happy to provide guidance based on all of our experience, our top priority is listening to what our customers want and then delivering what’s requested in a timely manner. Since we’re in business to help our customers succeed, we’d love to speak with you about your liquor bottle label needs. We’re always available to talk at (402) 342-7000.