Most spirits makers have a lot on their plates. Not only do they need to ensure that they make a great product, but they have to find ways to get attention for their product in a very competitive market. If your company is in this position, bottle labels are worth looking at in detail. When designed correctly, a label can make a spirits bottle stand out from all the other products on a store shelf. A label can also include all the information that’s needed to persuade someone that they’ll be very happy if they choose that product.
So whether you need to design a label for a new spirits product or want to update the look of an existing product, we want to cover exactly what you need to know to get the best results from bottle labels.
With spirits bottles, there are three different types of labels that can be used. The options are pressure sensitive, roll to roll and cut & stack labels. With pressure sensitive labels, you can be confident that your bottles will look really good. These labels are also quite durable and easy to apply.
Roll to roll labels are the next option that can work for some spirits products. These labels are a great way to keep costs under control, as well as manage high-volume application needs. Cut & stack labels are the other type of option that can be ideal for spirits. One of the key strengths of these labels is their ability to quickly scale to a company’s growing needs. They will also look really great on any type of spirits bottle.
Out of these three options, which should you choose for your specific bottles? That depends on a variety of factors, which is why we recommend you get in touch with us so we can discuss your exact needs in detail.
Epsen Hillmer Graphics has been in the label and printing business for over a century. As a family-owned Omaha company, one of the reasons we’ve been able to enjoy such a long history is we have always kept our eye on a few very important things. That includes taking care of every customer we serve, as well as always producing the highest quality printed products. Becoming experts around the printing needs of specific industries like wine and spirits has given us an edge that customers truly appreciate.
As you may have guessed from the information we shared above, whenever we work with a customer, we view it as a true partnership. Working with Epsen Hillmer Graphics means you’ll be with a team that wants to help ensure the success of your spirits products by designing the absolute best labels.
To start the process of identifying and designing the right labels for your spirits product, be sure to give us a call at (402) 342-7000.