According to the Pew Research Center, the Latino population in the United States has increased nearly ninefold since 1960. At a current size of more than 55 million people, this growth is expected to continue, with the Hispanic population projected to hit 119 million by 2060. To put the current number in perspective, it accounts for slightly less than 20% of the US population. That includes one of out every five millennials being Hispanic.
Not only do Hispanics have more than $1.2 trillion in purchasing power, but they spend slightly more on groceries every month than the rest of the US population. Because that presents a huge opportunity for both retailers and CPG brands, many businesses are interested in creating bilingual labels for their products.
As a family-owned business with a history that dates back over 100 years, Epsen Hillmer Graphics has worked with a diverse selection of food product companies. Our experience includes helping companies design and print bilingual labels for various food products. So if you want to learn more about some of the best practices for bilingual food product labels, keep reading to get our insights on this topic.
Although it may seem obvious, plenty of companies view bilingual elements of their labels or other marketing materials as an afterthought, which can result in mistakes being made. By prioritizing this aspect of your product labels, you can ensure that translations get the attention required to avoid making any mistakes.
Beyond that initial step, most best practices that apply to all food product labels are just as true for ones in the bilingual category. That includes using design elements that will grab consumers’ attention and give them a reason to pick the product up from a shelf. And if there’s any uncertainty about whether a specific design element should be more masculine or feminine, it’s worth noting that research shows that Hispanic women control the majority of the $1.2 trillion in cumulative purchasing power.
We also want to touch on what kind of labels work best on food products. If you’re interested in a premium feel, pressure sensitive labels are a great choice. Blow mold labels are perfect for any food products that come in irregular or large packaging, while roll-to-roll labels are excellent for large-volume applications. Like roll-to-roll labels, cut & stack labels are also a very economical choice for food products and are quite durable as well.
If you want to design great labels for your food products, Epsen Hillmer Graphics can help with this entire process. We take a lot of pride in the quality of our service and printing. We’re also able to offer fast and affordable shipping throughout the US thanks to our central location in Omaha. To speak in detail about your labels, just give us a call at (402) 342-7000.