Heinz and Kraft recently announced that they are merging together. Because this likely means an even more challenging path for smaller food companies, it’s important for salad dressing and sauce makers to have a way to get onto supermarket shelves. As Epsen Hillmer Graphics has seen firsthand, labels are one of the best ways to get attention. While there was a time when companies could get away with putting less than stellar labels on their bottles, the increased competition within this industry means that’s no longer an option.
If you have a food product that you’re currently selling in Omaha and want to expand to new markets, the right label can help you grow. And even if you already have a product with a national presence, you may be unhappy with the look or performance of your current label.
When it comes to selecting the best type of label for food products like salad dressings, there are several options that stand out above the rest. Pressure sensitive labels are first on the list. Not only do these labels look great, but you can count on them to last for a long time after their application. To top things off, you can get the exact look you want thanks to the availability of a variety of add-on options.
In-mold (blow mold) labels come in second on the list. These labels are most commonly found on food products that require large or irregular packaging. Of all the attributes that make these labels appealing, the most notable is the fact that it’s basically impossible to damage in-mold labels. Last but not least are roll to roll labels.
If you’re at a stage in your business where you have a large volume of products to label but don’t want to spend a small fortune on doing so, roll to roll labels are an excellent choices. In addition to their price appeal, these labels also offer very efficient application options.
While Epsen Hillmer Graphics has a lot of experience working with companies that produce salad dressings and other food products that come in bottles, we’ve also worked with companies that have products in other forms of packaging. So whether you’re selling a product that comes in a plastic container, bag, glass container or another type of packaging with an odd shape, we have the knowledge and capabilities to make your food packaging look its absolute best.
Whether you know exactly what type of label you want for your product or are in need of some guidance, Epsen Hillmer Graphics is here to help. As a company with a track record that goes back over 100 years, we pride ourselves on delivering great service. So if you want to find out more about how we can help with your specific needs, all you need to do is call us at (402) 342-7000.