A Competitive Edge for Craft Beer Brewers

POSTED 07/30/2015
Beer Bottle Labels - Epsen Hillmer Graphics

While the market has seen a decline in the demand for traditional beers, consumers’ thirst for craft beers has exploded. Because craft beers are driving this entire market, companies of all sizes are trying to get their piece of it. Since simply being a craft brewer is no longer enough, craft beer makers need a way to reinforce their market position.

At Epsen Hillmer Graphics, we understand exactly what it takes to stay at the forefront of an industry. Since we have a history that dates back over 100 years, we’ve seen plenty of industry shifts over the years. But through all the changes that have occurred, we have always been able to communicate our value to our customers. And that type of communication is exactly what we can help craft beer makers in Omaha and anywhere else accomplish.

Why Craft Beer Labels Are So Important

There are two key reasons why it’s vital for craft beer makers to have the right labels on their bottles. The first reason is the label that’s on a bottle will play a big role in whether or not potential drinkers choose that specific beer. Although there are other factors that go into this decision, if someone is looking at a shelf with multiple craft beers on it and isn’t familiar with any of them, they’re most likely going to pick the one with the most appealing label.

The second reason that great labels are so important is once someone picks up a bottle, the information and brand elements on the label can reinforce that person’s decision to go with this beer. Having the ability to express what a specific beer and the company behind it are all about is a great opportunity for any craft beer brewer.

The Best Type of Labels for Craft Beer Bottles

Since there’s no question that labels are important for craft beer makers, the big decision that needs to be made is which type of labels to use on craft beer bottles. Based on our extensive experience working with multiple label types and being directly involved in the craft beer industry, Epsen Hillmer Graphics highly recommends pressure sensitive labels.

With pressure sensitive labels, craft beer producers can create the exact brand image they want. Not only do these labels look great, but they’re quite durable and can be applied to any bottle shape. As an added benefit, they can be put on bottles by hand or a machine.

Epsen Hillmer Graphics Will Help You Create Excellent Labels: (402) 342-7000

If you want to be absolutely sure that you have the best possible labels for your craft beer bottles, we can help you accomplish that goal. Since 1908, our Omaha bottle label company has helped businesses create the right look to ensure their products sell.

Because we’re fully committed to providing the best experience for our customers, we will help you through each stage in this process. So if you’re ready to get the absolute best craft beer labels, be sure to give us a call at (402) 342-7000.