5 Questions to Ask When Choosing a Custom Label Type

POSTED 06/15/2017
Digital vs Traditional Label Printing - EHG

There are literally hundreds of custom labels and deciding what kind is best for your particular application can leave you scratching your head. Although these are decisions that are best made along with your professional label provider, there are at least five things that need to be answered every time, no matter what product or item you’re looking to label.

In fact, being prepared with the answers to these simple questions can help you and your label manufacturer select the perfect type, size, style, and materials to make sure your label performs well from start to finish.

1. What are you labeling?

The product you will be labeling is an important consideration when determining exactly what kind of label will be best for the application. Your label provider will need to know if you need a custom label that can stand up to liquids or oils, one that can withstand exposure to strong chemicals or something that requires fire resistance. Imagine packaging a candle with a flammable label, or labeling a hazardous chemical with a paper-based sticker where the information rubs off after the first use? What’s inside the package helps guide what your label must do on the outside.

2. What type of surface will the label adhere to?

Is the surface made of plastic? Glass? Some other kind of material, like fabric? The composition and texture of the package will sometimes dictate that certain label options be selected over another. Choosing a label and adhesive, or labeling process that is best suited for the surface is key to ensuring a long-lasting, functional label.

3. What is the shape of the item you are labeling?

Shape and size matter. Curves and angles are harder to label than flat surfaces. There are some kinds of labels that lend themselves to unique sizes and shapes, while others do not. Special finishes and materials may need to be used to assure that the label stays adhered to an oddly shaped container.

4. Where will the labels end up?

Will your label be exposed to extreme temperatures (frozen foods, for example) or stored in dusty or overheated environments? There are labels that can stand up to just about any conditions, but planning for these in advance is key. Cut and Stack labels, for example, stand up to heat, cold and moisture without compromising color, clarity or performance. You also need to think about where you’ll store these labels after they are produced. Because Roll to Roll labels are delivered in full rolls instead of individual rows or labels, they are very easy to store without clogging up precious inventory space.

5. How long does the label need to last?

Is your label going to spend the first six months of its life on a shelf, or be quickly consumed shortly after distribution? Considering just how long your label needs to “survive” can be a critical determinant in what type of label to use. For example, Pressure Sensitive labels are ideal for circumstances where durability is important, holding their appeal for months of use and abuse. The addition of special laminates and finishes can make them last even longer. If you are packaging liquids in oddly shaped containers (like juices, or motor oils), you’ll want to take a look at Blow or In-Mold options where the label is actually heat bonded to the container itself.

Epsen Hillmer Graphics will help you pick the ideal custom label printing solution.

To talk about your business and specific label needs in detail, give us a call at 1-800-228-9940 and find out how we can help determine exactly the right label for your needs.