Over the last year, there have been a variety of shake-ups across the food products industry that have made it more competitive than ever. For anyone outside the industry, this may sound like bad news for most businesses. However, as makers of food products understand, this heightened level of competition also means there’s a lot of opportunities available.
One of the keys to capitalizing on this opportunity is to make products stand out. If you’re a food products company that’s looking at different ways to stand out, we know from lots of experience working with clients that labels are a great option. With the different label options we’re going to cover, you’ll be able to find the ideal style to put on your food products.
Since labels can play a big role in the success of your food products, we want to cover the top three label options you’ll want to consider:
Does your company produce bottled products like salad dressings? If so, pressure sensitive labels may be the perfect choice for you. With PSLs, you get all the benefits that go along with labels which will look absolutely fantastic on your bottles. Not only is that true when the labels are first applied, but they’ll continue to look that way thanks to their durability. Speaking of applying these labels, you’ll have the flexibility that goes along with there being several different application options available.
These labels, which may also be referred to by the term blow or injection mold, are most commonly seen on food products that come in either irregular or large sizes of packaging. One of the great things about in-mold labels is it’s very hard to damage them. They are applied with heat activation and air pressure, and can be die-cut after printing to create any shape that’s needed.
Roll to roll labels are the other option that may work for your food products. These labels are especially appealing if you produce a high volume of products and want to be as economical as possible with your label costs. Because these labels fully wrap around products, you can be confident that consumers will notice your product even if it gets turned around on a store shelf.
Out of the three label options we covered above, which one is right for your products? That depends on a variety of factors. The easy way to know that you made the right choice is to enlist help from Epsen Hillmer Graphics. By working with us from the start, we can help you figure out exactly what’s going to work best and avoid many of the common obstacles that prevent food product makers from creating the absolute best labels possible.
It’s worth mentioning that in addition to the countless labels we’ve made for bottled food products, we can also create labels for products that come in many other types of packaging. So with whatever it is you specifically need, the best way to get started is by calling us at (402) 342-7000.